In theory, it seems like a good idea for Chip and Joanna Gaines to partner with Target to produce a line of home goods. They revealed that plan this week, and their Hearth & Hand with Magnolia line of home décor will hit Target shelves exclusively on Nov. 5. What could go wrong?
Well, as it turns out, the Gaineses' fan base doesn't really overlap with Target's. In fact, the HGTV couple is pretty well known for their conservative Christian viewpoint, and a lot of their fans take issue with some of Target's more liberal-leaning policies.
Gaines fans were quick to head to social media and complain about the partnership.
"Why are u using Target?I thought youll were Christians.My friends & thousands of others r boycotting them because of their bathroom policies," one fan wrote. Another tweeted, "We don't shop there because of there anti- Christian ways. Also at Target your a target! Don't allow second Amendment rights. Love you guys."
Why are u using Target?I thought youll were Christians.My friends & thousands of others r boycotting them because of their bathroom policies— Tom Henderson (@TomHenderson17) September 13, 2017
We don't shop there because of there anti- Christian ways. Also at Target your a target! Don't allow second Amendment rights. Love you guys— Pattrick Yockey (@pattrickyockey) September 12, 2017
The hate didn't stop there.
Really disappointed you guys would partner with a company that exalts what God specifically condemns.— Shane Camp (@Shane_A_Camp) September 12, 2017
I don't shop Target anymore. I wish you would had followed your Christian values instead of the almighty dollar. Lost a little respect— gange (@czubeck) September 14, 2017
Despite the blowback, the Gaineses seem happy with their decision to collaborate with Target.
"Despite our initial insecurities about partnering with a large retailer, Target has exceeded our expectations every step of the way," Chip wrote in a blog post. "With our friends, our family and with the people we do business with, we are serious about continually finding common ground. We are thankful to get to work side by side with the people at Target."
So far, the Gaineses have not commented on the naysayers. We say it should stay that way. Chip and Joanna are gonna do what they're gonna do, and they'll probably keep seeing more success because of it, no matter what a few haters say.
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