In the latest leg of Taylor Swift's whirlwind couple of weeks, the pop star just released another new single. Titled "Ready for It?" the synth-y track — like "Look What You Made Me Do" before it — proves to be a continuation of Swift's departure from the "old Taylor."
The new song kicks off with an aggressive electronic beat, which Swift drops into rapping. Yes, rapping. While it seems like a rogue move, it's certainly in keeping with this second coming of Swift: a feistier version of her former self, who unlike the saccharine Swift of old isn't afraid to ruffle a few feathers.
Unsurprisingly, Swift's decision to rap has already received some pushback on social media. If you'll recall, she was accused of cultural appropriation when the video for her 2015 hit, "Shake It Off," debuted.
Still, "Ready for It?" isn't being met entirely with derision. Fans aren't the only ones stepping up to bat for the new song. USA Today called the track "another surefire hit for Tay" and a "promising second glance of her reputation [sic] era."
Only time will tell whether the world at large seems to agree. Although, if "Look What You Made Me Do" is any indication, "Ready" should fare just fine — the former, despite being controversial for its alleged pettiness, has already broken several streaming records.
Swift seems ready to capitalize on that explosive success too.
According to TMZ, the pop star has filed to trademark a collection of phrases from Reputation, which will be available Nov. 10. These phrases include the title of the upcoming album's first single, "Look What You Made Me Do," as well as the standout, spoken-word lyric, "The old Taylor can't come to the phone right now."
TMZ reports that the trademark phrases will likely be used for merchandising purposes, i.e., T-shirts, phone cases, etc.
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