Taylor Swift has had a tough year. Between her controversial breakups with Calvin Harris and Tom Hiddleston, her feuds with Spotify and the Kardashian clan and her not-so-successful Apple Music video release, many fans have questioned her good-girl reputation and in a few instances turned against her. But Swift's hoping to turn her luck around just before the new year by entering the next phase of world domination.
AT&T just announced that it's creating an entire TV channel just for T-Swift called Taylor Swift NOW! that will be part of a package on its DirecTV streaming service, DirecTV Now. Taylor Swift NOW! will literally air 24/7 Swift-themed content, "from never-before-seen concerts, to special events, to behind-the-scenes footage and glimpses into Taylor's life spanning her entire career," according to a press release.
Finally, something on TV that's worse than the Real Housewives. Don't @ me; I hate-watch it too.
While this Swift channel announcement is sure to generate some buzz for the new streaming arm of AT&T, they can't actually think that something like this is sustainable in the long term. Really, who is going to tune in for literal 24/7 coverage of Taylor Swift? One show I could see. A whole channel is just beyond ridiculous.
Still, they're going for it, and you have to admire the risk they're taking. Swift isn't exactly the most loved celebrity in the world right now considering how the last time she was in headlines, it was because her carefully dishonest PR machine was exposed. This attempt by Swift at getting back on top isn't exactly subtle, but go big or go home, right?
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