If you watched Beyoncé's new visual album Lemonade, you know that it's one of the greatest expressions of her pop star power to date. She set an unbelievably high bar with her 2013 surprise self-titled album, and Lemonade totally cleared it. Not like we should be at all surprised: Beyoncé's socially aware single "Formation" was pretty much all anyone wanted to dance to, not to mention write think pieces on. However, not everyone is into Beyoncé's new album: her 2016 Super Bowl performance of "Formation" was criticized by some as being anti-police, and some even called for a boycott of the singer. Now, it seems that Beyoncé is having the last laugh: She is selling official Boycott Beyoncé merchandise on her Formation tour, and it proves that this woman slays, no matter what the haters have to say.
I'm not sure exactly when Beyoncé became such a badass — it's quite possible that it was from birth, let's be real — but I'm constantly impressed with this woman's ability to let the haters slide off of her back. Of course, the Boycott Beyoncé T-shirts aren't just about ignoring the haters — they're about reminding the world that her message won't be silenced just because there are people in the world who took her "Formation" message and twisted it.
Ultimately, the people who want Beyoncé boycotted want to do just that: silence her. "Formation" and the rest of Lemonade is essentially a love letter to black women. It's not Beyoncé who states that "Formation" is anti-police, it's the people who see her embracing this part of her identity and are threatened by it. These Boycott Beyoncé messages didn't exist when she was singing about love and sex, but the second she starts proclaiming her pride in being a black woman who cares about issues plaguing the black community, she's suddenly a threatening force.
The Boycott Beyoncé merchandise is a cheeky shoutout to Bey's haters, but it's more than that: it's showing that Beyoncé has the power to stand her ground even when faced with serious criticism. Many pop stars would apologize for something that could be even slightly considered a political action for fear of losing fans. Instead, Beyoncé is quite literally turning their hate into capital. No matter how you feel about her, you have to be impressed by her ability to turn haterade into gold.
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