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Gwen Stefani and Blake Shelton reportedly faked their PDA (VIDEO)

That Gwen and Blake embrace on The Voice might not have been as romantic as it seemed

Gwen Stefani and Blake Shelton's PDA moment on The Voice was reportedly not as spontaneous as they wanted you to believe.

More: Gwen Stefani's rep confirms her relationship status with Blake Shelton

According to sources who spoke with Radar Online, the couple totally planned that little moment when she jumped into his arms prior to taping.

Thanks to iPhone videos and social media, the embrace blew up around the web and fans praised the couple for their uninhibited affection.

Talk about some clever publicity, if what sources are reporting is true.

More: Gwen Stefani's marriage to Gavin Rossdale was literally making her sick

"They are loving this attention and are working with producers now on more ways to let their love shine on air because the audience clearly loved it!" an insider said, adding, "Blake and Gwen are not in full on lovey couple mode and not just when they are in front of an audience. When they are not needed on set, they are in her dressing room alone with the door closed.”

Of course, that embrace wasn't the only flirtatious moment the two shared throughout the show this week. Extra reports that at commercial breaks, Shelton would head over to Stefani's chair so the two could talk more intimately. The two even apparently left the building during a break so they could have some alone time.

Shelton and Stefani confirmed they were seeing each other about two weeks ago. The two both divorced their respective spouses, Miranda Lambert and Gavin Rossdale, around the same time and reportedly bonded over their shared feelings.

More: Report: Blake Shelton's romance is "hard to digest" for Miranda Lambert

So while it seems that hug may have been planned, it would be really hard to fake a whole show of stolen glances, blushes and anticipated time together if there weren't some serious sparks flying between these two.

Do you think Stefani and Shelton have what it takes to turn their romance into a long-term relationship?

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