Today’s This Morning aired a pre-recorded interview between Daniel Craig and the show’s showbiz reporter Sarah Powell, and it’s the kind of thing you can’t quite turn away from but have to watch through your fingers.
Viewers were unimpressed to watch Powell repeatedly ask Craig to do the "James Bond pout" for her. Yes, that’s right. Of all the amazing things you could ask James Bond himself, she wanted him to pout.
Unsurprisingly the 47-year-old actor was less than impressed himself. Initially he politely declined to indulge in any pouting, but Powell wouldn’t let it go, and eventually he had to shut her down with a very firm: "I think you need to move on."
Unfortunately it didn't get any better. Another cringeworthy moment saw Powell ask Craig why he didn't "strip off" in Spectre as much as he has done in his previous three Bond films.
"There's no swimwear, there's no tearing of the shirt off. What happened, why haven't you got your kit off?" she demanded.
The reporter then asked if "Bond has gone shy?" to which Craig replied, "He’s going shy now."
To add insult to injury, Powell also tried to give Craig a "gift" of a giant car sticker with his wife Rachel Weisz's name on it before the interview abruptly ended and it was back to the This Morning studio.
Where hosts Amanda Holden and Phillip Schofield looked just as horrified as we were.
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