He apologized, but the damage is done. We know how he really feels now, and I don't for one second believe he is either sorry for his senseless comments or doesn't really feel that way about women's sports.
As a female athlete, I would personally like to give that dude a swift kick in the throat, but I don't condone violence against others. I digress.
The real story here is Amy Poehler and Seth Meyers' "Really!?!" segment about his stupid tweets.
Poehler does a stellar job of pointing out the obvious ridiculousness of his comments as well as the fact that they aren't all that shocking coming from a dude who works for a publication that produces a swimsuit issue full of women who aren't athletes.
The entire video is hilarious, and I think I speak for many women when I say I would like to see Benoit say that to Serena Williams' face.
What's not funny about this is the fact that many people probably don't know the Women's World Cup is going on right now. Women's soccer is fantastically exciting and fast-paced, (the USWNT plays on Friday; you should mark your calendars and watch. #IBelieveThatWeWillWin).
Coverage of women's sports is not just inconsistent, it's virtually nonexistent. Women make up just a little less than half of the people competing in all sports today, but they currently comprise no more than 8 percent of total media coverage. Let that sink in for a second.
The broader implication of this is the effect it has on young girls. Boys get to grow up seeing strong, famous, rich professional male athletes. But girls... they are lucky to see gymnastics during the Olympics. And don't think these young women don't see the double standard in what coverage there is when men's coverage is about their performance where women's coverage is about their looks.
The tweets sent out by an actual professional in the sports media industry show the obvious and rampant problem many people might not realize is one of the biggest barriers for women in athletics in all sports.
Kudos to Poehler and Meyers for singling out this disgusting display of sexism.
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