The televised event is really the culmination of a whole day's worth of celebrities raising awareness and funds for children living in poverty all over the world. The three-hour special airs on NBC and is a telethon of sorts — viewers are encouraged to donate via telephone and the internet — and the program will also give more information about the issues #RedNoseDay is trying to raise money for, according to rednoseday.com.
In addition to being an awesome cause, Red Nose Day is also going to be one heck of a great show. Here's what the program and campaign are all about.
The campaign has British roots and started way back in 1988 to raise money for poverty-stricken children in the U.K. and Africa.
Red Nose Day has been successfully raising funds for nearly two decades overseas, but May 21, 2015 marks the first time it hits the U.S.
Comic Relief and #RedNoseDay were "created out of the firm belief that the power of mass media and high-profile celebrities can raise awareness of issues of poverty to change and save millions of lives," according the the Red Nose Day website. Not to be confused with the United States' version of Comic Relief — it's not affiliated with the Comic Relief charity that Robin Williams and Whoopi Goldberg used to take part in in the '80s. "However, both organizations have used the power of comedy to put the public at the heart of their social mission," rednoseday.com says.
Cannon pledged to dance 24 hours straight to help raise money and awareness. The event is live streaming on nbc.com.
The couple announced they would donate $25 for every person who posted a selfie wearing a red nose to Instagram or Twitter with the hashtag #RedNose25, up to $1 million. By mid-afternoon on Thursday, over 13,300 social media users had utilized the tag.
The Red Nose Day app lets users put a virtual red nose on their face, just in case they didn't have one readily at their disposal.
Funds raised will go towards helping Boys & Girls Clubs of America, Charity: Water, Gavi: The Vaccine Alliance, Lift, the National Council of La Raza, the National Urban League, Oxfam America, Save the Children, Children's Health Fund, Feeding America, The Global Fund and United Way.
Tons of celebs, like Anna Kendrick and Will Ferrell, are confirmed to hit the stage.
Ed Sheeran will take the stage with a very special guest.
The event, which goes down at New York's Hammerstein Ballroom, will be MCed by Seth Meyers, David Duchovny and Jane Krakowski.
The charity has raised more than the equivalent of US$122 million to date, according to their website.
Catch the show on Thursday, May 21 at 8/7c.
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