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Entourage screening at the Playboy Mansion last night was a big mistake

Shanee Edwards is a screenwriter who earned her master's degree at UCLA Film School. She recently won the Next MacGyver television writing competition to create a TV show about a female engineer. Her TV pilot, Ada and the Machine, is cur...

The Playboy brand sends tired, geriatric message about the Entourage movie

Last night's screening of the Entourage movie at the world-famous Playboy mansion made less of a splash in the grotto's hot tub than anticipated.

If you've seen the trailer for the Entourage movie, you know what to expect: tons of fun cameos by people like George Takei, Jessica Alba and Gary Busey, iconic Hollywood locals like Pink's Hot Dogs and the hottest, sexiest millennials around.

More: Adrian Grenier on Entourage and "the fame, the money, the glitz, the glam, the girls"

So why was Entourage cast member, Rhys Coiro, who plays Billy Walsh, the only one in attendance at last night's screening at the Playboy mansion?

The Playboy brand sends tired, geriatric message about the Entourage movie

Image: Apega/

Where was Vincent Chase (Adrian Grenier)? Or the adorable Turtle (Jerry Ferrara)? Even control freak Ari Gold (Jeremy Piven) didn't make it. We're starting to wonder if there was an accident on the 405.

According to Variety, "About 50 guests, mostly male, took in the screening aimed at building buzz in advance of the June 3 opening. Hefner did not attend but made sure four Playboy Playmates (Alana Campos, Kayla Collins, Carly Lauren, Heather Rae Young) played host and welcomed guests in style."

Hmm. Not even Hef could make an appearance? Sounds like a party venue in need of some Viagra.

More: Kendra Wilkinson dishes on sex with Hugh Hefner: "It was like a job"

The TV series Entourage was famous for depicting male fantasy fulfillment and we expect nothing less than that from the new movie. But perhaps the reason why last night's screening was light on cast members is because equating modern masculinity to Hugh Hefner's vision from the 1950s feels a little geriatric.

We understand that not a lot of women are desperate to be greeted by Playboy Bunnies at the mansion of the man who perfected the "nudie mag," but when men aren't interested either, it says something about our culture in 2015: Playboy is a tired brand, relegated to members of the AARP.

So where should the preview screening have been held? Probably not at any physical location, but perhaps on social media. Millennials, both male and female, are addicted to their personal screens and the feeling of being connected to many more people than simply "50 guests, mostly male."

Entourage, the movie, opens in brick and mortar theaters June 3.

More: Emmanuelle Chriqui admits to Entourage wedding

The Playboy brand sends tired, geriatric message about the Entourage movie

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