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January Jones is the hottest naked mermaid (PHOTO)

A celebrity gossip junky, Caroline Goddard has been writing entertainment news for longer than the world has known Kim Kardashian's name. Follow her on Twitter at @GoddardCaroline.

January Jones' new topless pic is the antithesis of her Mad Men character

January Jones takes the mermaid look to a whole new level in a new photo shoot for Violet Grey and reveals a very different side than Betty Draper ever dreamed of having.

The actress posed topless for VioletGrey.com, and the pic she shared proves she would be a shoo-in for the Madison role in a remake of Splash.

More: January Jones says MYOB about my baby daddy

#sixsidesofmypersonalityavailable @violetgrey

A photo posted by January Jones (@januaryjones) on

"We wanted to do an elevated take on before-and-after photos and explore the idea that a lot of women, myself included, feel less vulnerable once they're dressed and have their makeup on," Jones explained. "It's like you've put your armor on for the day… I feel sexy and vulnerable when I have no makeup on."

Other shots show a more made-up Jones (with a top on this time) looking pensive. Could she be thinking of the end of Mad Men?

More: January Jones: "My hair is falling out in clumps"

JUST FILED: THE 6 FACES OF #JANUARYJONES // See her #BeautyTest: grey.ly/january-beauty

A photo posted by VIOLET GREY (@violetgrey) on

See all the pics on VioletGrey.com.

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