On Wednesday, Feb. 17, Harris unveiled some photos from the new endorsement and he's looking like a million bucks. Toned and sculpted to perfection, Harris is seen rocking nothing but a few pair of the brand's undies. In addition to the line of undergarments, the campaign is also promoting eyewear and a watch collection, but we all know which product is the real winner.
Official campaign shots weren't the only photos that surfaced on Wednesday. Emporio Armani also released some behind-the-scenes photos of the superstar on set, which is a pretty tactful move on their end because it proves that everything you see in the advertisement is actually legit. Take note, Bieber! What's more ironic is that they decided to team up with a celebrity by the name of Calvin for the campaign.
Harris also took to Instagram to share some snaps from the shoot, and it's getting a whole lot of love. At time of press, the post had already garnered over 81,000 likes.
This isn't the first time that Harris showed us what he was working with. During last year's ice bucket challenge craze, the DJ was nominated to get wet and wild in front of the camera. What we didn't expect was to see him go shirtless and for Calvin to basically take the cake for the InstaVideo I viewed most in 2014.
Now, if you'll excuse me, I need to actually utilize my gym membership total before the weather warms up.
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