SECTIONS
What would you like to know?
Share this Story
/

Mindy Kaling is actually invisible, just like all minority women

Nantale Muwonge

by

Causes & Culture

I'm a media junkie, digital advocate and storyteller. When I'm not working, I'm volunteering my time and expertise because I kind of want to save the world.

How the Super Bowl Nationwide ad with Mindy Kaling is spot on

I mean, America doesn't even care to address her by her real name. It's Vera Mindy Chokalingam. Go on, make a funny comment about how it's a mouthful and difficult to pronounce. I dare you.

If you haven't seen the ad yet, it starts off with Mindy Kaling trying and failing to catch a cab. The cab breezes right by her, then stops mere feet from her for a man. As Kaling stands in the street perplexed and watching the scene unfold, we hear, "After years of being treated like she was invisible, it occurred to Mindy: She might actually be invisible." You probably watched the ad and thought it was funny. It is funny. Because Mindy. But my first thought on seeing it for the first time was that it was a commentary on minority women being invisible in general.

We're paid less than other women

How the Super Bowl Nationwide ad with Mindy Kaling is spot on

Image: American Association of University Women

The legal system doesn't exactly treat us the way the way they treat you

How the Super Bowl Nationwide ad with Mindy Kaling is spot on

Image: The Sentencing Project

According to The Sentencing Project, black women were incarcerated at almost three times the rate of white women, and Hispanic women were incarcerated at almost two times the rate of white women in 2010.

We receive lower-quality health care

How the Super Bowl Nationwide ad with Mindy Kaling is spot on

Image: Affordable Health Insurance

According to the Agency for Healthcare Research and Quality, minority women are also less likely to have breast cancer diagnosed in a timely manner (early enough to treat!) and less likely to receive lifesaving treatment when they suffer heart attacks.

Everybody is trying to kill us

How the Super Bowl Nationwide ad with Mindy Kaling is spot on

Image: ThinkProgress.org

If it isn't law enforcement, it's our partners. But nobody seems to care.

We barely see images of ourselves in the media

How the Super Bowl Nationwide ad with Mindy Kaling is spot on

Image: ThinkProgress.org

And we aren't exactly represented behind the scenes, either.

How the Super Bowl Nationwide ad with Mindy Kaling is spot on

Image: Studio Daily

How the Super Bowl Nationwide ad with Mindy Kaling is spot on

Image: PRC Collective

And the icing on the cake — none of you even bother to learn our names. Vera Mindy Chokalingam. Get it straight.

Watch the ad here:

More on Super Bowl XLIX ads

Brands that create pro-female Super Bowl ads are succeeding
Super Bowl 49: Was that Chevy commercial sexist toward men?
This Budweiser Super Bowl #BestBuds commercial is so adorable

Comments
Hot
New in Entertainment
Close

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!