It is tough to stay afloat in this business…
Animal rights group PETA is claiming that ABC has banned its new veganism-promoting television ad, featuring Joaquin Phoenix, from airing during the Academy Awards telecast due to its "controversial" content.
The TV spot aims to draw a parallel to the final moments of a fish's life by depicting Phoenix drowning in deep water, with a voice-over stating, "In water, humans drown just as fish suffocate on land. It's slow and painful and frightening. And we do it to more than one trillion fish every year."
The clip ends with an appeal to the viewers to choose veganism. After watching Joaquin drown, who wouldn't? What a way to shock someone out of their ignorance! Apparently ABC is not into it and will not be airing the ad during the Oscars.
"Capitalizing on the buzz surrounding Phoenix's critically acclaimed performance in The Master, PETA moved to place the ad during the Academy Awards, but ABC deemed the video to be too political and controversial to run during the broadcast," stated PETA in a release to E! News.
Should ABC air the spot, or is PETA crossing a line?
And you'll see personalized content just for you whenever you click the My Feed .
SheKnows is making some changes!