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Joaquin Phoenix PETA ad banned by ABC

Eerie drowning pro-vegan spot not to air

From SheKnows Canada
PETA always has a way of depicting animal suffering, but it might have gone too far with this one — at least for ABC's tastes. The animal rights group is claiming the network has banned its ad for being too political.

Eerie drowning pro-vegan spot not to air

It is tough to stay afloat in this business…

Animal rights group PETA is claiming that ABC has banned its new veganism-promoting television ad, featuring Joaquin Phoenix, from airing during the Academy Awards telecast due to its "controversial" content.

The TV spot aims to draw a parallel to the final moments of a fish's life by depicting Phoenix drowning in deep water, with a voice-over stating, "In water, humans drown just as fish suffocate on land. It's slow and painful and frightening. And we do it to more than one trillion fish every year."

Read about PETA's Olsen twins diss >>

The clip ends with an appeal to the viewers to choose veganism. After watching Joaquin drown, who wouldn't? What a way to shock someone out of their ignorance! Apparently ABC is not into it and will not be airing the ad during the Oscars.

Check out Penelope Cruz's PETA ad >>

"Capitalizing on the buzz surrounding Phoenix's critically acclaimed performance in The Master, PETA moved to place the ad during the Academy Awards, but ABC deemed the video to be too political and controversial to run during the broadcast," stated PETA in a release to E! News.

Should ABC air the spot, or is PETA crossing a line?

More on Joaquin Phoenix

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The Master snubbed at the Venice Film Festival?
Oscar nominations 2013

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