The hilarious spot aired right after One Direction won for Favorite Album, Pop/Rock — maybe a pointed dig at the band's pot-smoking scandal earlier this year and Zayn Malik's rumored drug use? — and quickly became a highlight of the night.
"What does a Waka Flocka Flame do for minor sore throat relief? This here," he says, surrounded by billowing clouds of suspicious smoke. "Can't live without my Pine Brothers, straight up."
This isn't the first time the hip-hop star shared his love for the admittedly delicious cough drops. Earlier this month, he posted a pic of himself with some of his favorite flavors on Instagram.
Putting viral marketing to excellent use, Pine Bros is running a sweepstakes: Share their Facebook post with the ad and you could win some cool stuff.
We know some pot-smoking grannies who could probably use some soothing cough relief right about now.
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