The website EmmaYouAreNext.com featured a clock supposedly counting down to the release of nude photos of the actress, reportedly in retaliation for an incredible speech on feminism she gave to the U.N. on Saturday, Sept. 20. A message later appeared at the bottom of the page saying, "We will launch earlier, tune in on September 24, 2014 at 12AM EST."
But at the appointed time, Watson's privacy was not grossly violated after all (thankfully). Instead, the countdown clock was replaced with a banner reading "#shutdown4chan" and an open letter to President Barack Obama urging the censorship of the internet.
"Dear Barack Obama," the letter on the website reads, "We have been hired by celebrity publicists to bring this disgusting issue to attention. The recent 4chan celebrity nude leaks in past 2 months [sic] have been an invasion of privacy and is also clear indication that the internet NEEDS to be censored. Every Facebook like, share & Twitter mention will count as a social signature — and will be a step closer to shutting down www.4chan.org. Sincerely, Rantic.com."
The site continues, "Spread the word! Join us as we shut down 4chan and prevent more private pictures from being leaked. None of these women deserve this and together we can make a change. EmmaYouAreNext.com has reached over 48 million visitors, 7 million Facebook shares/likes & 3 million Twitter mentions worldwide."
The company claiming ownership of the prank, Rantic Marketing, sent a series of tweets trying to rally supporters to their cause.
Shut down 4chan prevent suicides and violence towards women, Support the cause,End the problem!— Rantic (@RanticMarketing) September 24, 2014
4chan is messing with the wrong one, ladies have been suffering, Kids are being exposed to the utterly disturbing content, 4chan IS KILL.— Rantic (@RanticMarketing) September 24, 2014
We fully support Emma and her campaign #heforshe, Hopefully 4chan users will convert to feminism right before it goes down.— Rantic (@RanticMarketing) September 24, 2014
Dear humans, In the digital age we have a new kind of terror going on and it is called 4chan,Help us take down the terrorist group 4chan.— Rantic (@RanticMarketing) September 24, 2014
Hopefully white house cooperates with us so we can successfully eliminate the threat— Rantic (@RanticMarketing) September 24, 2014
So what is really going on here? A mere prank? Social justice? A call for reform? Clever marketing for a new company? Emma Watson trolling us all? Tell us what you think in the comments section below.
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