The just-over-a-minute, PSA-esque video wastes no time getting to the heart of the matter from the first second. It opens with one simple, yet overwhelmingly powerful word from Jamie Foxx, "Columbine." It is a word that has evolved to essentially be synonymous with "gun violence" after the worst-in-history high school gun massacre took place there in 1999.
The subsequent moments of the black-and-white video maintain the same tone as the first — serious, urgent and real. An impressive roster of diverse A-list celebrities and athletes including Michelle Williams, Julia Louis-Dreyfus, Will Ferrell, Carmelo Anthony, Ellen DeGeneres, Idina Menzel, Reese Witherspoon, Beyoncé, Kate Hudson, Jon Hamm, John Legend, Jessica Alba, Victor Cruz and a handful more, go on to share powerful words and sentiments about the need to end gun violence. Now.
Sound bites such as "if we had just done something," "how many more," "it's time" and the like resound throughout the PSA as celebrities urge peers and leaders to take action against the horrible crime that is gun violence. And they plead not just to take action but to take action now. Right now. It is already too late, and the powerful PSA reminds us all that we should not and cannot let it get any later.
The number of deaths from gun-related violence has increased steadily over the past decade, and while one video certainly cannot curtail this on its own, it sure is a good way to try. Cheers to all the celebs in the video who gave their time to support this most-needed cause.
Watch the powerful PSA below.
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