Seth MacFarlane is serious about kids learning to read. The Family Guy creator has agreed to match all donations to the program over the next few days dollar for dollar, up to $1 million.
Program ambassador LeVar Burton announced on the Kickstarter.com website that MacFarlane is donating the pledge matches to the reading program, which focuses on getting Reading Rainbow to as many schools in need as possible.
"Our Reading Rainbow campaign has just received a stupendous offer from Seth MacFarlane. Yes, that Seth MacFarlane," Burton said in a video. "It's going to give us the ability to give the Rainbow product away to many more classrooms in need."
MacFarlane will match dollar for dollar every pledge received until he matches $1 million dollars for the next five days, Burton added. This will help the program reach their $6 million goal that will help them provide the program to about 12,500 classrooms across the country, instead of their initial hope for just 7,500.
Burton began his Kickstarter campaign in late May in the hopes of not only bringing back Reading Rainbow, but doing so in more ways than one. The program is already in tablet app form and the Star Trek: The Next Generation star wants to expand it into other devices as well. He also wants the program to be available in the classroom for teachers along with tools to help kids master a love of reading.
With MacFarlane's donation, Burton's hopes can now all be possible.
"Seth, this donation is going to help us ensure that this next generation is indeed a generation that loves to read, and that's no small thing," Burton said. "You got big pockets baby, but you've got an even bigger heart."
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