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PHOTOS: Kim Kardashian punk'd us with new blond hair

As the owner of Bloom Creatives, Caroline Gutierrez Goddard tells stories with words and photos -- and as such, is a regular contributor here at SheKnows.

Blond hair don't care

Kim Kardashian went blond again yesterday — but only for a little while.

Kim Kardashian is blond again — or is she? The reality television star and new bride set social media aflame when she posted some snapshots of herself at the salon with supposedly freshly dyed locks, but all was not as it seemed.

"It's baaaaack!!!! #BlondeHairDontCare thanks to @SergeNormant," Kardashian wrote, following up with another photo of her newly golden locks.

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After her fans — and the media — went nuts (she does look so much better as a brunette, we think) Kardashian let the cat out of the bag: The hair was just a wig for a photo shoot.

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"It's just a wig!" she wrote. "Looks so real though right?" By the way, no, that is not her bare breast poking out from between her tresses — she is wearing a flesh-toned top.

The reality TV star last went blond shortly after the birth of her daughter North West.

And one more photo for good measure.…

And just in case you're doubting the wig story, Kardashian was spotted out and about in Manhattan, New York, on Thursday with her regular dark brown hue.

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