Ed Sheeran is back and he's gone to the felt side with the video for his new single, "Sing." In need of something a little different, the ginger-haired performer turned to puppetry, a karaoke bar and Pharrell for help making this video a success. We think it worked pretty well.
Ed Sheeran is back with a new album, x (pronounced "multiply"), and a couple of weeks ago, we shared our thoughts on the awesome first single. Now, though, there's finally a video to go along with the new tune. We were a little worried at first. Sheeran's video for "Drunk" (off his last album) set a club scene fairly similar to the one in "Sing." How could he keep it fresh? What could he do to avoid a repeat? Turns out pretty much everything.
The music video for "Sing" spends time in a club, but it has a completely different vibe. Instead of being led through a gaggle of girls by our apprehensive songwriter, we party hard with a group of hot chicks and Sheeran's apparent alter ego: a much more lively and puppet version of Sheeran. Puppet Ed is awesome. He flirts with bartenders, takes over karaoke duties from an Asian man and macks on all the ladies. He even drives a beat-up truck and has a run-in with the law. He'd be a total bada** if he weren't so creepy to look at.
Pharrell Williams also makes an appearance in the video because, you know, if it's going to be popular, Williams needs to be part of the action. His role isn't too extensive in the video, though. He just chills alongside Sheeran as he strums along and sings. By far the best part of Williams' appearance is that his shirt says "sing." As always, he mostly just serves as another happy face.
In essence, the video is fairly simple and pure fun. We always enjoy when Sheeran is a little more... animated.
And you'll see personalized content just for you whenever you click the My Feed .
SheKnows is making some changes!