Share this Story

This is wholesome: Honey Maid's epic response to bigots

Julie Sprankles is a freelance writer living in the storied city of Charleston, SC. When she isn't slinging sass for SheKnows, she enjoys watching campy SyFy creature features (Pirahnaconda, anyone?), trolling the internet for dance work...

Heck yeah, Honey Maid!

Since Honey Maid first aired its "This is Wholesome" spot in early March, conservative critics have been spitting vitriol. The graham cracker company's just-released response to its haters, however, is as sweet as can be.

Remember recently when the cute, seemingly innocuous Cheerios commercial with a biracial family caused a total media ruckus thanks to a bunch of racists?

Well, it would seem a surplus of vocal bigots are on the social media warpath.

Coke's Super Bowl clip: 10 Things more "un-American" >>

On March 10, graham cracker behemoth Honey Maid ran a 30-second spot aimed at reminding us of the wholesomeness of family. The ad — which features a diverse cross section of parents including a single dad, a gay couple, a biracial couple and a military couple — struck a nerve with some conservative watchdog groups, who took to the internet to chastise Honey Maid and rebuke their morals and products.

One such group, One Million Moms, got their collective one million melodramatic selves in a total tizzy over the ad, admonishing, "Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin. Right away it shows two men with a baby, followed by other families, and ends with different families pictured including the one with two dads. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome."

In response to negative feedback, Honey Maid put out a short (but most definitely sweet) statement.

Mean girl epidemic: SELF mag mocks cancer survivor's tutu >>

"Today we celebrate all families. From working moms to two moms; stay at home dads to single dads; adopted kids to surrogate kids. Honey Maid recognizes that the reality of family has changed, but the wholesome connections that all families share will endure."

The classy message, followed with the hashtag #thisiswholesome, was enough to make us sing the graham cracker experts' praises. What they did next, though, truly blew us away.

The company enlisted two artists to help turn the hate into something else — something better — and documented it. And, well, we're not going to lie. We may have gotten a little choked up watching the new spot… and then driven straight to the store to stock up on Teddy Grahams.

Hollywood's humanitarians: Jesse Tyler Ferguson teams up to fight hunger >>

In our humble opinion, Honey Maid is the kind of company that satisfies the sweet tooth and the soul. See for yourself.

P.S. Why are people still getting hung up on this stuff? To quote a classic, "What the world needs now is love, sweet love/it's the only thing that there's just too little of/what the world needs now is love sweet love/no, not just for some, but for everyone."

Tagged in
Follow Us

SheKnows Media ‐ Entertainment

New in Entertainment

And you'll see personalized content just for you whenever you click the My Feed .

SheKnows is making some changes!

b h e a r d !

Welcome to the new SheKnows Community,

where you can share your stories, ideas

and CONNECT with millions of women.

Get Started