People Are, Like, Over It

Kim Kardashian was the most searched celebrity behind Miley Cyrus on Yahoo! in 2013. So why is the show about her family's drama, Keeping Up With the Kardashians , suffering a decline in ratings?

Keeping Up With The Kardashians

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If you caught the first part of the Season 9 premiere of Keeping Up With the Kardashians, you quickly realized it held no surprises for viewers. We already knew that Khloé Kardashian and Lamar Odom were headed for splitsville and that Bruce Jenner and Kris Jenner decided to separate. We already knew that Kim Kardashian and Kanye West were building an obscene, offensive mansion and we already knew that Scott Disick remains an immature d-bag.

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How did we know all of these things? Primarily through the Kardashians' ongoing love affair with social media. This family rarely has an unfiltered thought, and if they aren't sharing their life through Twitter, then the media figure it out through their relentless pursuit of the Kardashian clan.

Overuse of the word "like"

Listening to like, the Kardashians talk, like, makes us want to like, light our hair on like, fire. Have you ever seen a group of people abuse the word through such indiscriminate use of it? It's like, the most annoying thing ever. On Part 1 of Sunday night's premiere, Rob Kardashian and his sister Khloé are trying to have a serious conversation about Rob's decision to move out of Khloé's house because of the troubles she and her husband Odom are having — but they use the word "like" so much that it's hard to focus on the emotional aspect of the discussion. The same thing happens when Kourtney and Khloé are driving back from Dash and Khloé is having a breakdown about her troubled marriage. We wanted to feel bad for her, but we were so focused on how many times she used the word "like" that we got distracted. It's like, enough already.


The story line within this family has become stale, and it's hard to pinpoint exactly why. The two youngest daughters, Kylie and Kendall, just come across as clueless, overindulged girls from Beverly Hills, California. The behaviors of the others have become predictable. We know Disick is usually going to say or do something that makes us all mentally beg Kourtney to dump his a**, we know that one or all of the girls are going to get miffed at their mother before the show is over and that Kris is just going to take it until her princesses get over it.

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Remember that hilarious Chandler quote from Friends where he quips, "Oh, I think this is the episode of Three's Company where there's some kind of misunderstanding?" That's kind of what's happened to KUWTK. "Oh, this is the episode of Keeping Up With the Kardashians where they overuse the word "like," Kim's biggest problem in life is the side effects of her popularity and wealth, and all the siblings and/or Kris bicker and get into some sort of disagreement."

They can't compete

KUWTK is a show that is going to start to have competition issues. It's going to fall victim to something bigger and better that comes along, which on Sunday night (in some time zones) was the NFC championship game. Even die-hard fans of the show likely had someone in the family who was more interested in the game than the premiere — Americans love their sports, after all. Now we live in a world where we can record our favorite programs when such situations come about, but if you're watching one show and recording another, then by default the recorded show is less important than the one you decided to watch in real time, commercials and all.

Too much of a good thing

That cliché "too much of a good thing" is alive and well when we are discussing the Kardashians. Whatever intrigue we attached to becoming voyeurs of the Kardashian family may have diminished because of oversaturation. The Kardashians have wormed their way to the top of the pop culture heap and Americans are growing weary, particularly because this family is more infamous than they are famous. Their popularity grew in part because of the morbid fascination of their notoriety being born out of an O.J. Simpson trial, a sex tape and a hunger for fame.

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Some argue that Kim's relationship with West draws fans to the show, but from where we're sitting, it feels like for every fan that West has, he has five "haters." We're not convinced West is an asset when it comes to the family's popularity, and his ongoing rants and altercations may end up costing the family more than helping them in the long run.

It's too soon to tell what the future holds for KUWTK's ratings. Part 2 of the Season 9 premiere airs Monday night on E!.

Image courtesy Facebook


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Comments on "Keeping Up With the Kardashians : 5 Reasons ratings are in the tank"

cheryl February 20, 2014 | 3:02 PM

My top five reasons why ratings are declining....Kim's love life and baby are off limits, we aren't interested in Kris Jenners life (ie her dance episode), Khloe and Kourtney don't share their lives in open way (Lamar issues are off limits, and you know Scott is messing up) Kylie and Kendall aren't interesting enough, been there done that. It used to be a show of their lives now it is fluff to avoid the real life. To save their relationships they don't show them. Time to get off reality tv.

Robocop February 18, 2014 | 4:37 PM

Unfortunately, these knuckleheads have a dual audience the ones who for some dumb reason enjoy these moronic antics and the haters who watch the show just to rage against these people. A strange phenomena which has kept them on-air!

Jenny February 12, 2014 | 11:56 AM

Time for all of them to go away. AOL is the worst for still try to strike up interest in them. They are famous for Kim playing potty games and video taping it and Mom slithered in and sold the video's. It's sick that they have lasted this long. GO AWAY!!!!

Mary February 10, 2014 | 6:40 AM

I don't let my girl's see these idiots,they are a poor excuse of a family and I don't know why they are still on . And I can't believe Kanye is angry because Kim is not put on the cover of Vogue Magazine and keeps insisting that she be put on. Come on Kanye, nothing last forever and the Kardashian's are headed out the back door. The Kardashian's are just a bunch of selfish conceited people,I can't stand All their fake voices especially Kims . They need to get ban all these reality shows if seems that none of them are good example for our young viewer's it seems now a day's no one is thinking of our young generation,look at the Simpsons now their talking about weed, the more time passes the more TV is trashy.

Mary February 10, 2014 | 6:07 AM

Get these idiots off now!!

Darling February 09, 2014 | 2:35 PM

They are selfish, ignorant and have no class. Khloe is not a nice person not even to her mother, when she ran to marry Lamar everybody saw it coming and now she wants people to feel sorry for her and forgot when she was arrogant and mean. They treated Bruce like dirt, no wondering the guy left his own house. They have no moral values and no good message to give to young people and a sorry representation of America. Why are they there?

Justin January 25, 2014 | 9:55 PM

It was a decent show the first few seasons. After that it was predictable in the sense that the tabloids, news etc reported their every move. Why watch a show when you already know what happened 3 months or more in advance? I am not hating on them in the least bit. I do watch the show. I do like Khloe, not Kim or the rest of them. Khloe is the sole reason I watch it!

Mari Sanchez January 23, 2014 | 6:59 PM

The fact that Kim lied about donating the money from the sale of her clothes to charity!!! She is a disgusting self centered sorry excuse of a woman. My 21 year old daughters are not allowed to watch those foul mouthed women in my home.

Delightful January 23, 2014 | 4:16 PM

Kris's show has not been renewed. KUWK lowest ratings in years. Winning!

Melinda Crain January 23, 2014 | 2:33 PM

BTW: SNL. PLEEEEEEZE keep on doing the skits. They're spot on!

Melinda Crain January 23, 2014 | 2:31 PM

The dumbing down of America continues with the Kardashians and with almost every other reality show out there. They're terrible role models for the kids who watch their half-witted BS. Kris needs hormonal replacement therapy in a huge way.... (uh-huh, she's just a very emotional and caring person, right). Khloe is in dire need of therapy. Kourtney is just an ass with mommy issues and has the personality of a rock, as do the younger Jenner girls, and don't even get me started on their voices... "you guys!" Especially Leah's. Other than that, they're fine.

TT January 22, 2014 | 10:40 AM

I'm surprised this article wasn't written years ago. It's mind boggling how much money this no talent, no moral 'family' has managed to suck out of demonstrating how horrible they can be to themselves and to one another. They brag about their escapades as though they're something to be proud of. As entertained as their audience may be by their bad behavior, the reality is that no one would want them as neighbors, friends or co-workers. Do the world a favor, Kardashians, stop reproducing. There's not enough therapy in the world to keep up with the crazy you inflict on your offspring.

tina January 22, 2014 | 10:27 AM

I personally think people should myob and let khloe live her life and stop being in her marriage its no ones business but her own including her family,friends, and fans. khloe is a strong and powerful women! do what u what and desire dont let anyone tell you anything life and be happy khloe!!!! congrates kim n kanye! u 2 r cute together!

Tom January 22, 2014 | 9:43 AM

It's mostly because anyone with more than two active brain cells and an I.Q. above that of a piece of wood just don't give a damn about theses peoples crappy lives. The same is true for the Gene Simmons fiasco—Who cares?

Carolyn January 21, 2014 | 7:25 PM

It's obvious this family is falling apart mainly due to Kris, who is not a great Mother as she thinks she is. She lets her children be snotey, spoiled, rich kids with low moral character that they've learned from her. I have observed her being domineering, controlling and didn't take her marriage vows seriously cause she does not put her husband first and foremost. A man should be the rock in his castle, not the yes man. I don't blame him for moving out. Kris will probably pick herself out a black guy next so she can stay in competition with her daughters who are obviously racist, only likes black men. Except for Kourtney, and young sisters, and that remains to be seen the outcome. I wonder when Kim's baby is a grown up if it would have wanted this mixed life that will probably give her numerous problems in life ahead.They flout their money to the world, to look at them. See what we have, money is everything. Kris just loves herself, makes excuses for Rob all the time, and does not honor her vows she spoke before God to love honor and obey. Their should have been some old fashion chastisement for these kids growing up, taught not to talk about on t.v. for the whole world and know that marriage should come before children. I think this show is boring, because it just speaks of selfish, domineering women who have their way or else. But these men are slowly sickening of it and getting out. Not Scot, but then he's just a leech who didn't love his children's mother enough to make her an honest women. I would be asking him as a father (if he were my dad) why was my mother not good enough for marriage. And what mother wants her kids born and marked as s in the eye's of the Lord. Who picks that for their children. The Kardashians I think this show comes across as immoral with 85% of the Christian people in American. And they don't even get it or care.

kel January 21, 2014 | 5:31 PM

I have watched this family go from their large ranch house to the mansion. I agree with the writer and have always felt the 'like' word is over used. Kim laying in the back seat of her Bentley - the Hermes bags, the cars, the endless we're so rich you're not. However the problems they have are huge. Lamar is wasted, loser. (Sad)! Scott and Kourtney aren't married and what does he do? Lie about Karate. Rob I am holding on to hope. Kim and Kanye 'babe' ugh gag me. Also him in his plans is so self loving it is comical. Money doesn't buy you class.

Vegas baby January 21, 2014 | 3:20 PM

Who are the 500 IDIOTS that voted for being Fans for Life? Time to GET A LIFE PEOPLE!!! The Kartrashians are so over especially with that dirt bag Kayne West in the picture now. I'll give that marriage a year at best but of course I'm sure E-Entertainment will probably be footing the bill for this wasted wedding also. Time to stop watching E as well for keeping these people on the air.

Maggie January 21, 2014 | 2:26 PM

I think people are tired of seeing a family who makes so much money give nothing back. Kim is posting pictures of baby clothes from Hermes. This is a woman who went to Haiti after backlash from her fake marriage. She talked about the girls she met. Since that trip she has never been back or mentioned those girls again.She could have changed the lives of these young girls.It takes a really narcissistic person to use those young girls for PR. None of their clothing lines or make-up lines give back to charity like other celebs do. You are part of the problem if you watch even a minute of this trash.

Jamie January 21, 2014 | 11:27 AM

Watching Khloe disrespect her mother on sunday night was the last straw for me. Who uses the "F" bomb in a conversation with their Mother?????????

Charli January 21, 2014 | 10:51 AM

How sad that Bruce Jenner (a man I once admired) ever got mixed up with Kris Kardashian. She is everything a GOOD WIFE ISN'T. And most of her kids are copies of her. What a groups of no talent, selfish, wastes of oxygen. They are the reason that mandatory military service should be part of our countries requirements. I bet most of the family would be the targets of blanket parties.

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