A marketing plan requires goal setting, forecasting and effective strategies. Miley Cyrus' behavior in the last year seems to be lacking all of those things. So is she just nuts?
The death of Hannah Montana
None of us really wants to be remembered as the person we were in our teens. It's completely understandable that as Miley Cyrus sought to launch into an adult musical career that she had to kill off her Disney character, Hannah Montana. But there is a difference between laying something to rest and brutally murdering it, which is exactly what Cyrus did to her wholesome image.
Addicted to attention
When Cyrus started to shake things up in the image department, people took notice. At the Vanity Fair Oscar party in 2012, Cyrus shortened her hair to shoulder length and lightened the ends. With her gorgeous (we wish he was) boy next door fiancé — Liam Hemsworth — on her arm, Cyrus appeared every bit the young star.
Shortly after this, the wheels came off. Cyrus took to social media to broadcast pictures of herself twerking in a unicorn costume, and then she revealed a new bleached punk hairstyle. Next Cyrus shared her love of high-waisted granny panties with the world. From there she released the illogical and inappropriate "We Can't Stop" video and followed that up with a scandalous VMA performance heard and seen ‘round the world. The icing on the cake was Cyrus' Vevo-record-breaking video "Wrecking Ball" where Cyrus simulated oral sex on a sledgehammer and rode naked on a wrecking ball. And who can forget the excessive twerking?
All part of a master plan?
We sort of doubt it. We think a combination of things happened. Cyrus got addicted to the attention she got by burying a hatchet in Hannah Montana's chest. She may also have gotten addicted to other things, if her constant reference to "Molly" and being high on "Purp" (weed) is any indication. If she's hopped up and/or hungover some of the time, she may not be not be in a position to make sound decisions.
How do we know Cyrus' ploys for attention aren't part of a brilliant marketing plan? Because serious artists in the music industry are recognized with awards. Cyrus — for all her headline-grabbing stunts — didn't receive a single American Music Award nomination. Despite the overwhelming success of "We Can't Stop" and "Wrecking Ball," Cyrus was ignored by the Grammys too.
Making it up as she goes
Cyrus seems to be making things up as she goes, but she's going to have to step away from the weed and make some serious plans for her future if she doesn't want to end up another cautionary tale for child stars. If those around her were indulging her transformation into adulthood, they created a monster in the process and that monster is going to crash and burn if a more "genius marketing plan" isn't formulated as soon as possible.