She described the affordable brand to Good Morning America. "Fashionable and sexy. That's what my line is. I wanted to do something that would take Kmart to another level and make girls like me think that we could shop here."
Fans of the singer will be able to purchase colorful crop tops, jewelry, print leggings, cute dresses and even bedazzled caps. Her inspiration was driven by designer lines like Chanel, Versace and Herve Leger.
Shoppers will be happy to note that the entry price is $3.99 for an embellished bracelet all the way up to $37.99 for a denim jacket. So it's definitely a budget-friendly line.
Minaj shared photos of the launch on Instagram where she posed with models wearing her clothing, and she even arrived in style to the event in a Barbie-pink Lamborghini. She sure knows how to make an entrance.
She wore a bright blue blazer with nothing underneath except for several gold necklaces plunging into her cleavage. The "Super Bass" singer also gave photographers a bit of a show with the classic wardrobe malfunction. The nip slip timing might have been a bit off, but Minaj didn't even bat an eyelash.
The Nicki Minaj Collection is not only available at Kmart; online buyers can find her clothing at ShopYourWay.com.
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