The Retailer Is In Trouble Again
Abercrombie & Fitch is feeling the heat again. This time it's from Taylor Swift fans who demanded that an insulting T-shirt be pulled from the stores' shelves.
Taylor Swift has often been mocked for her endless stream of boyfriends from Jake Gyllenhaal to John Mayer and Harry Styles. The singer probably didn't expect some of the shade thrown at her from a clothing store, though.
Abercrombie & Fitch has pulled an insulting T-shirt from its stores after Swift fans complained about the clothing item with a Change.org petition. The offending article of clothing stated, "# more boyfriends than t.s."
One "Swiftie", the nickname for the country singer's fans, recorded a YouTube video urging fellow supporters to call the company's public relations number to voice their opinion.
According to BuzzFeed, a call to their corporate offices yielded a message that states, "Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift T-shirt, please note this is no longer available.”
By Friday morning, a spokesperson for A & F responded to the media storm to set the record straight. The spokesperson shared that the company "set the shirt at the end of February, marked it down in the middle of March and it is no longer available."
To make sure they sent the news out to the masses, the merchant tweeted out a supportive message to Swift and her fans.
They wrote, "Hey #swifties we no longer sell the tshirt. We <3 Taylor's music and think she's awesome!"
The 23-year-old hasn't commented on the controversy, but it is doubtful that the "22" singer will be endorsing their clothing any time soon. In 2004, she was a part of their Rising Stars campaign, so it's odd that Abercrombie & Fitch would choose to make fun of the country sensation.
This isn't the only hot water the company has gotten into recently. In May, CEO Mike Jeffries was publicly lambasted by Kirstie Alley and Sophia Bush after old comments resurfaced about their clothing catering to an elite group of "cool kids."
Perhaps Abercrombie & Fitch should try to lie low for a while.
Image courtesy of Dominic Chan/WENN.com