Susan Vernicek, Self-Esteem Expert, Author, and Successful Entrepreneur, is on a mission to empower women to accept, appreciate, and achieve within themselves and within their lives. But, you would never know this small-town Jersey girl spent years struggling with her own ‘identity’. She climbed her way out of a learning disability, a difficult environment, and a job that made her feel inadequate.
Susan began her career at a medical company after receiving her bachelor’s degree in graphic design and photography from Frostburg State University. She had big dreams of designing groundbreaking advertisements.
But, instead, Susan spent her workdays altering images of people’s (including her own) faces. Spending so much of her time distorting and reworking herself, essentially who she was—her identity—began to take its toll. She didn’t want to spend her time as a guinea pig, manipulating her then 25-year-old face, so that her company would have a “perfectly” proportioned scale to work with—Susan wanted to leave work feeling fulfilled, not inadequate.
Hence, Identity Magazine was born.