As we all know, Hollywood is obsessed with youth and looks. Because women over 40 have been underserved by the media for too long, In The Trenches Productions has designed an entertainment website to serve the needs of the “Baby Boomer and Beyond” woman.
In The Trenches Productions is a development and production company made up of female writers, producers and actresses who made a darn good living at it 'til they made the ultimate Hollywood faux pas and turned 40. Not quite ready to retire, we decided to combine our 200 years of experience and connections in the entertainment industry and dream a new dream.
Our dream is to produce high quality movies with a sense of artistry, relevance and integrity that have women over 40 as central and strong characters. We believe this is the most effective way to creative change for women within the entertainment community and the rest of the world. The entertainment industry is obsessed with youth and that has had a profound effect in shaping how society views women over 40.
However, ours is a dream grounded in the simple truth that women over 40 have tremendous power in our world today. It is not an easy task to convince movie studio moguls, network executives and advertisers that it makes financial sense to address the needs of the mature female market but In The Trenches Productions remains passionate and committed to proving that fact and changing the way the media views and utilizes women over 40 through its movies and advocacy arm.
I look forward to blogging and networking with the talented women of BlogHer. I welcome all suggestions and comments.