I was looking around your website this morning and was so pleased to see that you don't have sections for "Boys" and "Girls." More and more toy companies are finally figuring out that gendered toy preferences are not only false, but also harmful to both boys and girls in terms of who they think they can be and what kind of toys they are "allowed" to play with, without breaking gender norms.
But, I was very disappointed to see the "For the little Mommy" headline for the category of Doll World. Don't little boys want to play Daddy? By categorizing playing with dolls in this way, you are in essence shaming boys who play with dolls. It shouldn't be shameful to be like a girl, but sadly this is not the message our children are getting.
Then, I clicked on the Active Play category and find pictures of mostly boys (7 out of 9 children pictured on the first page are boys)... Perpetuating the idea that boys like active play and little girls want to be mommies greatly contributes to disparities we see in girls in engineering and the disconnection and lack of empathy men feel towards women which has been linked to domestic violence.
The more we entrench the idea that girls and boys are so fundamentally different, the bigger the problem gets.
Be part of the solution! Not #EverydaySexism...
I would love to see Grand River Toys take this all the way and really make an effort to join the Let Toys Be Toys movement.
Thank you for listening....
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