By now we all know women are world-class consumers, making or
influencing 85 percent of all purchases and 91 percent of home purchases. Given these statistics, don’t women deserve a little attention? In the 1970s, women were purchasing with his money. Today she is purchasing with her money. Knowing that, it’s no surprise that women are dramatically changing how products and services are designed and marketed.
At Real Living,in order to keep up with the
consumer trends,schedule a regular time (monthly or quarterly)when you and the members of your team can discuss how to touch base with your customers. During this time, talk about what’s working and what’s not. Consider what you might do differently—or better. Remember, your goal should be to stay one step ahead of her. Now, get moving! You have no time to waste.