Together, we are combining PRI's global hard-news reporting on women and girls from PRI's Across Women's Lives beat with unprecedented social outreach by voices in the SheKnows Media community, so that important coverage of women gets discovered and can make a difference.
These are stories about women's rights and issues concerning health, education, wealth, economic development and combating climate change. (Today, only about 24% of all news subjects talk about women in any way, and only six percent of news stories highlight gender in/equality.)
We are using the hashtag #womenslives on behalf of this social publishing incubator. And while non-profit PRI's coverage is funded in part by a grant from the Bill & Melinda Gates Foundation, SheKnows Media is not being paid for our participation. We simply believe in what PRI is doing. And we hope you do, too.Here's how it works:
- First, PRI—creator and producer of public radio programs like PRI's The World, The Takeaway and partner and distributor of The Tavis Smiley Show, Science Friday, and many others — reports and produces journalism: http://www.pri.org/verticals-listing/across-womens-lives. Recent #womenslives stories cover quite a spectrum, from Jennifer Lawrence and Cameron Diaz standing up against unequal pay in Hollywood to a woman in India battling the stigma of mental illness. Using a variety of audio, text, video, and infographics, PRI is focusing on women's status and rights. They're doing in-depth coverage of education, health, and economic development and combating climate change.
- Next, SheKnows Media helps members of our community of expert voices and commentators to share stories and start conversations about the Across Women's Lives series using the #womenslives hashtag, both across social media and—as appropriate and relevant to you and your audiences—on your blogs. Watch for this badge used by the women who are partners in this groundbreaking project:
- Using our proprietary technology platform, PRI and SheKnows Media will together measure and report back on how successful we are at amplifying and distributing content by, for, and about women via these unpaid, organic social shares and contributed commentary.
This effort officially launches Feb. 3, 2015. If you would like to participate in the conversation, we invite you to leverage our investment in the #womenslives hashtag to promote your own coverage of women's lives if it fits our description of coverage we want to celebrate, as well as help share stories you think matter.
It's a win-win for YOUR voice as well: We are excited to discover your voice if you care about — and perhaps also write on your own? — quality commentary about #womenslives.
As for me, the former hard-newsie, I'm excited to return to this community in a few months and share the results. For the past decade as a BlogHer co-founder, I, like you, have watched women in social media create and lead important, even historical, conversations about women in current events. (Exhibit #1 from the past 90 days and possible for the coming year: The leadership demonstrated by the co-founders of the #BlackLivesMatter movement. )
From our first coverage of the 2008 presidential election to #Obamacare, the data we've tracked at BlogHer always has confirmed that:
- Excellent hard news journalism content about women
- When introduced to women via quality content and inclusive social conversation
- Develops audience discussion, AND
- Drives a measurable return on investment for participating news organizations.
In other words, I think #womenslives are a good publishing model, and we're excited to help PRI prove it, too.
Thanks in advance for your questions, ideas, and recommendations as we seek to change the news conversation about women.
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