Is Your Mode of Communication Causing You to Miss Opportunities?

5 years ago

You've created a wonderful website, your blog rocks, and you are yearning for opportunities to further your work. You wait and wonder why no one contacts you. Perhaps it's because you've made it too darn difficult for those interested in your work to reach you, so they move on.

"Say What? (you think...) We are in the most connected time in history between social media, the web, and the extra appendage known as the smartphone!"

I agree with you, but hear me out. Just because you're "connected" doesn't mean anyone can actually communicate with you.

Let me warn you now that this post is part-advice and part-rant and with good reason. You see as Section Editor for Career and Business here at BlogHer, I reach out to writers every day of every week looking for quality content that represents a diversity of voices. Sometimes I have to pass on some excellent content. Why? Because I can't reach the writer in any meaningful way to approach them about the opportunity.

Sounds almost implausible, doesn't it?

Yet, I can't tell you how many times the method of communication chosen (or hidden) is keeping people just like you from information and opportunities that could further your message and make you money. I'm not the only one... this very post was inspired by a recent string of emails between BlogHer Section Editors about this very thing.

So, let's take a look and see if you are shooting yourself in the foot with your method of communication, shall we? Here are the top ways I see bloggers self-sabotaging their own efforts.

No "Contact" Link in the Navigation

I rue blogs that I scroll up and down and up and down only to find not a single way to contact the author. If your navigation does not include a contact link, it needs to. Don't make it harder than it needs to be. The attention span of visitors and people bearing potential opportunities is short. Editors are busy. Many work very part-time in the role. Make it easy for people to contact you. Otherwise they can and will likely move on.

No Way to Contact via Email

I get it. SPAM is a concern. There are scrapers and hackers and all kinds of dark forces on the Internet. Yet, if I can't contact you via email, I'm stuck. If I were a potential customer I might consider calling you (if you bothered to put a phone number on your site), but if I am a busy editor, I am not going to play phone tag with you. It's not because I don't like you. It doesn't mean your content isn't great. It's just that I can't send you extended information, links, and blog bling via voicemail. And, I don't have time for endless phone tag. My personal preference is a bona fide email address I can use. If you don't want to do that, a contact form (that someone actively monitors!) is second best.

"About" Pages with No Contact Link/Information

This is the second most likely place I will look for a way to contact you if you broke cardinal rule #1 (no contact link in your navigation). If you don't include a way to contact you and send me on a journey through sight, sound, and multiple links in the hopes that I will dig up your email, I won't. Personally I give up after 3-6 links. I am more perservering than most especially if I like a post. So think 1-2 links deep maximum.

Your social media presence is wonderful and links to them are great. In the world of business and media opportunities, you need more than that. You need a traditional email address and phone number. No one is going to follow, friend, message, and hunt you down in the hopes of getting a live person to communicate with while they are on a deadline.

So take a few minutes right now, before you do another thing. Visit your blog through the eyes of a first-time visitor. Is it clear within the first 3-7 seconds how to contact you? Is it easy to find your email address or is it like a needle in the haystack that no one will dig through?

Credit Image: Florian SEROUSSI via Flickr

Paula Gregorowicz plucks women off the hamster wheel of overwhelm, struggle, and self-doubt and guides them to a purposeful path of building authentic and successful businesses.
Download the Free Report: Your Own Uniqueness: The Path to Purpose, Prosperity, and Playfulness at

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