BlogHer’s 2012 Women and Work Study

6 years ago
This article was written by a member of the SheKnows Community. It has not been edited, vetted or reviewed by our editorial staff, and any opinions expressed herein are the writer’s own.


Money may be what drives women to work every morning, but it doesn’t define their vision of success. This is one of several insights from the 2012 BlogHer Women And Work Study by BlogHer, Inc., the premium cross-platform media network and publisher for women. The study captures job satisfaction indicators and aspirations, as shared by the social media-savvy influencers of the BlogHer community.

In November 2012, BlogHer reached out to women 18 and older who were on BlogHer's Visionaries panel in order to gain insight on women’s thoughts and feelings about work. We wanted to determine how the BlogHer community felt about their jobs and fairness in the workplace as well as what their dream job looked like. We looked for insight on which qualities of work were most important and examined the results for differences by age groups>

BlogHer Women are Happy With Their Work

When asked how they feel about work, nearly three quarters of the women in the sample report satisfaction and of that number, 31% actually love their job. Only 2% said that they dread going to work.

BlogHer Women Have an Entrepreneurial Flair

21% of BlogHer respondents already report themselves to be self-employed or owning their own business, which is twice the national average. Meanwhile 59% define the “ultimate career woman” as someone who either works from home in a business that provides income and flexibility (32%) or has entrepreneurial ventures and employs others (27%). A mere 7% envision being an executive who has climbed the corporate ladder as the ultimate success story.

This entrepreneurial spirit aligns with the work qualities that women now value most. Across generational and income lines, women reported remarkably similar values. When prompted for the most important attributes of a dream job, flexibility and creativity captured the top 67% (36% and 31% respectively), distantly followed by money, which was a top attribute for only 8% of respondents. While the lowest-income tier of respondents placed a notably higher value on money as an important work attribute, even they ranked flexibility and creativity higher.

Fairness in the Workplace

Another driver towards creating one’s own business may be ongoing perceptions of the more traditional workplace as less friendly towards women. The study highlights that nearly half (44%) of the women surveyed believe that women are less likely to be treated fairly vs. men in their own profession or industry. Women 27 years old and younger have a significantly rosier view, with only 37% citing unfairness, but Gen X and Boomer women are united in their qualms about fairness in the workplace.

Dream Jobs

Over one thousand women told us about their “dream job” in their own words. Many wrote passionately about how they were already working in their dream jobs, while other articulated that their vision was to do something completely different. Comments included the desire for more training and education to help them achieve their dreams.

Download the complete study above for more information on Women and Work 2012.

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