Why You Should Guest Blog, Part II

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Earlier this week I posted the first half of Why You Should Guest Blog focusing on how guest blogging will benefit those who open their platforms up to it. Today, I want to share with you why you should personally guest blog and what you can gain from it.

Great Networking Opps

Guest blogging is a fabulous way to connect with other likeminded individuals, experts, thought leaders, etc. on the similar niches to your own. It’s virtual networking and instead of just trying to get know someone or ask them if they want to form some type of relationship, you are providing value instead of just taking from someone whom you may or may not know.

This will also serve to lump you in the same category as these individuals if you continue to guest and contribute on similar platforms.

Tip: Make the person who allows you to guest on their site appreciate their decision. Study to show yourself approved. Write what will fit well into their own platform and engage with those who leave comments.

Email Subscribers Boosts

If you write the right post that truly grabs the attention of the readers on whatever platform you guest for, they will follow you to your own website and (hopefully) join your own tribe.

Tip: This will help if what you’re guesting about is what you regularly write about on your own blog. You don’t want to confuse the people who’ve taken the time to read your guest post and visit your site only to make them feel they’ve been duped in the process of expectation.

Expand Your Influence

In the midst of all this relationship-building with peers and your tribe, something else extremely essential is happening—your influence is expanding. Whenever I see a guest blogger on Michael Hyatt or Jeff Goins’ websites, I immediately want to check the person out. I follow their blog, follow them on Twitter, like their Facebook Page, follow them on Pinterest…you get the idea. In short, guest blogging enables you to be considered among the experts in your niche, a thought leader, and people trust you. And who people trust, they like, and who they like, they like (ya know, on Facebook and stuff).

Tip: Even if it takes a while for your traction to build, you will want to have all your stuff in place for the influx of people you expect. Web content, landing pages, special deals, automated messages, etc. If you build it properly, they will stay after they come.

Guest blogging is an excellent marketing strategy. It’s free and while building your platform, it provides you with much-needed practice. Use your abilities. Enrich someone else. Work what you got to get what you want. Go forth and guest blog.

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