Meet Prosperity Candle
Prosperity Candle is a social enterprise that unleashes the potential of women to catalyze economic growth, peace and prosperity in distressed regions. By connecting caring consumers to beautiful products that empower women as entrepreneurs, we are working to share the light and change lives. Prosperity Candle’s mission is to partner with thousands of women who are rebuilding their lives with determination, by providing them with the opportunity, tools, and resources to start a successful business. Through their simple model of Shared Prosperity in which every entrepreneur can receive profit-sharing, each woman has the opportunity to earn well above a living wage, build her own enterprise, and provide employment and leadership in her community. Prosperity Candle currently helps women in Iraq, Haiti, Afghanistan, and
women refugees in Massachusetts who have come from Burma and Bhutan.
How Prosperity Candle Does Good
Between March 2009 and June 2010, Prosperity Candle completed a pilot project in Iraq to field-test custom candle kits, and make sure the model would be both successful and sustainable. Prosperity Candle teamed up with Women for Women International to teach 4 Iraqi women in Baghdad how to make candles using the Prosperity Candle equipment and guide. These first “chandler-entrepreneurs” field-tested the kits and then trained 50 more women entrepreneurs.Throughout training workshops and practice at home, these women dedicated themselves to learning the art of candle-making, and acquired the skills to make high quality candles for local and export markets. In April 2010, the first Prosperity Candles were shipped to the U.S. to coincide with a Mother’s Day sales campaign, which offered beautiful, high quality pillar candles handmade by mothers and daughters of Iraq. Mothers throughout the world were thrilled to receive these thoughtful gifts.
Prosperity Candle’s Impact
To date, over 4,000 candles have been sold, and over 40 women in a place of conflict have been given the opportunity to start their own businesses. All will be able to earn an income that is above the minimum wage in Iraq, and some of the most skilled candle-makers have the opportunity to earn twice that amount (close to the average wage in Iraq) simply by investing in more candle molds. One woman, Nazahat, has already earns the equivalent of 3.5 times the minimum wage in Baghdad with her kitchen-based business. Additionally, Prosperity Candle deeply believes that investing in women as business leaders creates the foundation for a peaceful and prosperous society. Women-owned enterprises play a central role as an untapped source of employment, economic growth, and social stability, especially in places where women are left to rebuild their lives and support families in the shadows of conflict and the aftermath of disaster. When a woman thrives, an entire community thrives. [youtube http://www.youtube.com/watch?v=CooitTQnaPo
Catchafire’s Pro Bono Impact with Prosperity Candle
Prosperity Candle has been matched with five Catchafire professionals, who have have worked on branding, public relations, social media, as well as market analysis. Having just completed their pilot program this past spring, things are very busy at Prosperity Candle, and a small staff must manage a large amount of work. Founding Partner Siiri Morley initially approached Catchafire, to find someone to help utilize social media to support the business and create a stronger sense of community among Prosperity Candle’s supporters. Jackie Bivins, a marketing professional with many years of social media experience, was able to jump right in, offering advice not just on social media but on overall messaging. Prosperity Candle then sought the help of another professional to plan and launch their “4,000 Candles for Mother’s Day” campaign, which utilized Facebook and Twitter to create a grassroots sales strategy. The sales from this initial push then offered valuable data for a market analysis which the organization has been working on with another Catchafire professional, to help determine where to focus future marketing efforts. Working with Prosperity Candle, each of these professionals has helped support the organization’s mission, which in turn has translated to better lives for the women entrepreneurs working with Prosperity Candle throughout the world.
Prosperity Candle is currently looking for professionals to create a Motion Graphics Video and develop an Online Marketing Plan. If these are not your skills, visit the Prosperity Candle page on Catchafire and add the organization to your favorites. (This is only possible to do if you’re logged in) We will then send you updates and matches as they become available! If you’d like to learn more about the project or organization, please email: firstname.lastname@example.org.