I've kept a blog since the 90’s. It started as a teenage online diary and morphed into a college assignment. Within the last two years, I have redefined my blogging purpose; to build trust and share my wealth of public relation and social media knowledge with my audience. Along the way, I have created a process I use for composing my posts. This may work for you, or not. I am simply stating what I have found works best for me.
So here is my blogging process...
Image: Cas via Flickr
1. When I start writing a post, I create it at first in another platform separate from my blogging software. I use Microsoft Word. I have a document file saved with all my posts, and I set up a table of contents at the front of my document to make it easier to find previous posts. This way, I can write online or offline.
2. I write my first draft in one sitting.
3. I review my words with a fresh set of eyes. The way I do this is to walk away from my first draft for a few minutes; take a break and do something else. Then I come back and read it again with a new set of eyes and fresh perspective.
4. When I'm happy with the content of my draft, I do a spelling/grammar check.
5. Then I copy-and-paste the text from my Word document into my blogging platform, WordPress.org.
6. Once copied, I do an extra spelling/grammar check. The WordPress spelling and grammar tool is much stronger than Microsoft Word. I make this a two-step process because in WordPress, it is a hassle to flip back and forth between spelling and edit modes. It is best to find as many of your errors in Word and then clean up the grammar in WordPress.
7. Then, I add in media. This could be photos, video, infographics, Instagram images, etc. Just remember, if you use media from the Internet, make sure to properly attribute the source. I always say that it is best to use your own media, to make it more personal and avoid any issues. Are you an Instagram user? Embed relevant photos and now you can drive the audience to your Instagram account. Another trick I use is creating my own images through Microsoft Clip Art or iClipArt. By making tweaks and edits to the images, you have created your own piece of media and can further avoid copyright issues. I save all photos to a blog folder. It makes it easier to reference if I want to use them again. So, I import media, apply layout settings, and use proper credits. Lastly, I preview my post with the media now part of the layout.
8. I add categories, tags, and set my featured image. (This is a WordPress.org feature.) A featured image automatically is used when you share your post to other platforms. If you don’t choose a featured image, the program will choose one for you.
9. I review the final draft. (I always click “preview” and review as my audience will read it.) If I need to make changes, I flip back to edit mode and make them. I do this until I am 100% happy with the final draft.
10. Then I'm ready to schedule it to run in the future or publish my post in the moment, releasing my words to the world.
11. I promote my post by sharing it on my social media channels.
12. Lastly, I listen for comments and respond immediately.
This may seem like a big process for each post, but I've established a rhythm. Happy Blogging!
How do you write your posts?
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