Victory! Dos Equis to Drop Sexist Ad. (Like, Really Sexist.)

7 years ago
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Dos Equis has agreed to stop running an ad that appeared to advise men on hunting women (as in hunting with spears).  No, really.

Last month I wrote about a sexist ad Dos Equis was running that advised men to:

“[a]pproach women like you do wild animals, with caution and a soothing voice.”


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I asked readers to contact Dos Equis and share their thoughts about the ad, and apparently people did. Yesterday Heineken, Dos Equis’ manufacturer, called to say that they had decided to remove the ad, even though they had reviewed it and concluded that it met their standards.

The Heineken representative I spoke with said the ad should be gone within two weeks. If you spot it anywhere after that, please post a comment to let me know!