Walmart and Target Bloggers: The Worth of Your Blog

6 years ago

I am going to attempt to write a Swistle-like post, and it will likely not go that well, but I must try, because there is something that has been weighing on me about blogging, and some emails I get from some of you, which surprise me because my blog is little and tiny, but alas.

Here is my message: the quality of your blog is not measured by the number of comments or followers or pageviews you get. Yes! It's true! I happen to KNOW that pageviews do not equal quality. If we simply went by traffic, then Wal-Mart would be the BEST store, and the little boutique down the street with the pretty frocks that you covet every time you drive by would be AWFUL. But of course that's not true. You go to Wal-Mart because it is A) everywhere and B) convenient.

Some big blogs are EVERYWHERE, in that even if you do not read them, you hear about this or that going on with them SO FREQUENTLY that you have to peek in now and again to see what's happening lest you be constantly confused. Some blogs are convenient because you have been reading them for a very, very long time and even though maybe you don't enjoy the content or the site as much as you used to, it's always there and it's frequently updated and so there is always something to read when maybe other blogs aren't as well updated.

Then there are the stores like Target, that have good prices, are everywhere, and sell fabulous stuff that you want. The Target blogs are brilliant and you love them! But! They are few and far between. Or they aren't updated as often as you'd like. Or they maybe turn from Target blogs to Wal-Mart blogs, and so on and so forth.

So let's say you're YOU, with your blog that you want everyone to read, and you are pretty sure it's going to be the next Target blog. Except you have three subscribers and one comment every other week and you feel FULL OF WOE. Should you quit? How would you feel if that little boutique went out of business? FULL OF WOE. So don't quit! Perhaps you could advertise your boutique blog by commenting on other blogs, or being social in places like Pinterest and Twitter and Facebook. Perhaps you could start writing different things.

But! You should definitely DEFINITELY not measure your worth or your blog's worth by the number of comments or pageviews or subscribers you get.

If none of this works, perhaps try this: lower your standards. Yes! It is possible to do! And it will make you feel MUCH BETTER. Plus, if being a professional blogger were tons and tons of fun, don't you think there would be more Target blogs, updated very frequently, because people would feel so awesome and inspired all of the time? (But they're not!)

And don't the Wal-Mart bloggers sometimes seem haggard and tired and gripey and unhappy?

So PERHAPS the point of your blog is NOT for you to be a BIG FAMOUS BLOGGER but for you to make friends and have a place to improve your writing and be part of a community. PERHAPS, even, this would be BETTER than being a Wal-Mart blogger. PERHAPS your writing IS better than the Wal-Mart blogger, even if you don't have that many readers or comments. Perhaps the people who read YOUR blog would rather talk to you on twitter, because you are so fun and personable. Perhaps your readers are very, very busy people who read your blog on their phones in between errands and never get the chance to comment, but always mean to. Perhaps they are shy or feel they don't have anything to say. Perhaps you are reading in to things too much.

Perhaps what you write won't get to a very big audience. But perhaps, one day, it WILL.

(And NO, I will NOT tell you who I think is a Target blogger or a Wal-Mart blogger because THOSE ARE THE WAYS YOU GET IN TROUBLE ON THE INTERNET.)

Reading (and chickens)

Photo Credit: Social Media via Shutterstock.

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