We reached a historic high this year, albeit an unwelcome one: for the first time ever, over a billion people will be chronically hungry.
“More than a billion people don’t know where their next meal will come from, and things are getting worse, not better,” said Nancy Roman, Director of Communications, Public Policy and Private Partnerships at the World Food Programme.
And while the number of hungry people has reached 1 billion, the number of people at risk from climate and weather-related disasters has increased to 2.6 billion .
Sadly, once again, the developing countries, which host more than 90 percent of the people exposed to natural disasters, are bearing the brunt.
One of the ways the World Food Programme is trying to make a difference is by raising awareness with an annual international video competition called Hungerbytes!
Hungerbytes! is an opportunity to take awareness-raising to another level.
The idea is to inject creativity and innovation into an age-old problem, generate buzz on the web and beyond, and get people to take an active role in the solution rather than simply reaching for their wallets!
This year, more than ever before, action is needed.
In partnership with YouTube – anyone from any background can submit one or more short videos on hunger. This is not just for professionals.
Participants increase their chances of winning by sharing the link with friends and online communities such as Facebook, MySpace and through blogs - the five most viewed videos will be reviewed and ranked by a celebrity jury.
The competition has two categories – over 18 years of age and under 18. The winning video producers will either travel to one of WFP’s field operations, or for the younger category, win a full web video production kit.
“You don’t need to be a professional to do this. Just put on your creative hat and send us something poignant and powerful – and most of all, thought-provoking enough to incite people to act,” said Roman.
It’s time to byte back, to change the situation for the one billion people hungry worldwide.
For more information about the competition and to view last year’s top five videos, please visit: http://www.wfp.org/hungerbytes
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