Memorial Day will be celebrated on May 25th. The holiday commemorates U.S. men and women who died while in military service. But what about those who are lucky enough to survive, but sustain severe physical or psychological injuries? The Bob Woodruff Foundation will be working to raise awareness about the difficulties they face upon returning home.
The Foundation's ReMIND.org is a public awareness effort provides resources and support to injured service members and veterans and their families to successfully reintegrate injured military personnel back into their communities, and ensure they thrive physically, psychologically, socially, and economically.
The social media strategy includes the "TweetToRemind Campaign" a fundraising campaign on Twitter which asks individuals and corporations to donate $5.25 or more in an effort to raise $1.65 million by the end of the Memorial Day weekend to support the Bob Woodruff Foundation's efforts.
The strategy includes a blog and twitter discussion answering the question, "Who is your hero?"
The twitter hashtag #tweettoremind is being used to track the conversation. The campaign is asking people to share this message and encourage people to contribute a modest donation of $5.25 by May 25th (Memorial Day). There is an offline effort which includes a network of 525 high school students who are collecting donations in their communities.
To date, the campaign has raised almost $10,000 towards its $1.6 million goal.
Bob Woodruff is most widely known for briefly succeeding Peter Jennings as co-anchor of ABC News' weekday news broadcast, World News Tonight in January 2006 — and, later that month, becoming the first American news anchor to be wounded in a war zone when he was nearly killed by a roadside bomb in Iraq. He returned to his television career after 13 months after recovery, but he and his family realized they were in a unique position to be a voice heard across America to talk about the issues of faced by returning service members and their families.
Beth Kanter, BlogHer CE for Nonprofits, writes Beth's Blog
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