This has always been a great question, and there are many different schools of thought on this subject. A person could argue products like software, eBooks, and virtual information are amongst the most marketable as they are easy to duplicate and have no shipping costs. It’s true a virtual product can absolutely simplify your post-sale process, however are they truly the best overall product strategy? In my opinion it all comes down to the demand, then the numbers. Calculate what price you can create or retain a product for, and then calculate what price you can sell it for, keeping in mind advertising, shipping, and other expenses that fall between those two processes.
Determine what your total costs are from start to finish. I wouldn’t even consider selling a product or service that fetches me any less than 80% gross profit per unit, unless it had a great backend or up-sell strategy, or some type of recurring subscription based profit model.
If you find that managing inventory or working with suppliers and drop shippers is more slanted towards your personal experience, then work with a product that feels comfortable with you, you will benefit from the familiarity. The importance of comfort might just be the most influential factor for me when choosing a product. Many people want to sell online but have no idea what products to sell, in my experience selling something for profit alone with no personal passion can be a mistake.
5 Products to Sell Using Email Marketing
1.) Digital products and virtual services. Digital products are easy to duplicate, store, and ship digitally via email or file sharing service.
2.) Affiliate marketing programs. Many companies online look for enthusiastic individuals to resell their products or services. Scrolling to the footer of a business’s website will typically link to any affiliate program if offered. You can also search for specific affiliate programs that suit your needs.
3.) Trendy products that are in demand. Great way to let product buzz and word of mouth help your cause. The Google Trends tool will show you the current trends of your product ideas based on total search volumes. This can be a great way to determine what’s currently popular.
4.) Start your own business. Get creative and bring your ideas online with a website or product page selling your creations, products or services. Accepting payments is easy these days with services like PayPal and all you need to do is promote your website using email marketing.
5.) Freelance writing services, or create a blog. Writing can be an interesting and rewarding way to make money online. You can publish and sell eBooks, blog posts can generate revenue from ads, affiliate links, sponsors, or even write about current products you might have for sale.
When sending email marketing campaigns for any purpose, always choose a true, web-based email marketing software. Many email marketing software companies will remove your account from just a few email bounces, or complaints.
Learn how email marketing can increase your sales.
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