That Time A Baby Brand Gave Away Candy Pills And Why It Was Wrong

3 years ago

I know, my posts about Blogher go on and on. But really. This needs to be talked about.

Bright Starts - you know, the baby product company? - had these sealed bags at their booth at Blogher '14. I assumed it was maybe a baby toy and some PR information. Boy was I wrong.

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That's a bold move Cotton, let's see if it pans out... (Dodgeball)

I went upstairs to my room at The Hilton with my roomies so we could go through our bags and deliver what we did not want to the swag exchange. I opened this bag and was astonished to say the least. What. The. F***.

Ok, I understood the idea behind it. But the execution was absolutely horrendous and inappropriate. My roommates agreed. A pill bottle - that LOOKS LIKE A PILL BOTTLE - with candy in it. I don't know about you but I don't want my children to ever think of pills as candy. I was pretty shocked that someone thought this was a good idea. I quickly tweeted about it.

Screen shot 2014-07-28 at 10.02.45 PM I went back to the Expo and went about my business. Then Allison Macalik, PR rep for Bright Starts approached me to talk about my tweet. Oh s***. A bit awkward to say the least.

She asked me about my thoughts and I told her - I felt like it was inappropriate for a baby company to take pill-popping lightly. I found it thoughtless and frankly a stupid thing for them to do. My friend Jana who was with me agreed.

Allison said she was surprised that nobody else had even mentioned it to her. Nobody else seemed to have an issue with it except me. I told her that perhaps that was because it was in a sealed thick envelope and nobody tore into it right there on the Expo floor. I know when I got it an hour before I wasn't going to look like a Greedy Greta (no offense to Gretas out there) and rip it open to see what kind of swag I got. I was betting hardly anyone even knew about it.

She told me that they pulled them from the floor after they saw my tweet and only gave buttons for the rest of the conference. I don't know if that was true but I trust it was. I hope it was.

I chatted with Jana on our drive home about it - who in their right mind would think that was a good idea for a baby product company? I can understand that it was all in good fun, but to have the orange-bottle-white-top and pharmacy label on the front - looking identical to a pill bottle that could potentially have Oxycontin, Xanax, or Ambien in them - pills that can and will KILL our children if they get a hold of them - was plain stupid.

It was also inconsiderate to ex-addicts who may have been on the floor. "Yay! Pills are FUN!"

While I am glad that my tweet made a difference in their decision to pass them out, someone needs to understand that pills are no joke.

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