Chances are, if you are a regular at Twitter, you are aware
of the mystery of the strange followers with "tweets" that don't make
any sense. You know the ones: Maggie668 (not a real account) starts to
follow you. You click over to see who she is, and find a picture of a
girl, probably a party girl.
"Scraping the Bottom for SEO"
First a quick crash course. What is the most popular Internet buzzword right now? SEO or Search Engine Optimization. There is a ton of money to be had out there for people who are good at it. Companies will pay to to raise their page rank in the search engines. The higher the rank, the earlier you appear in the Google results. It isn't enough to google esoteric terms. You want to be associated with keywords that define you, your brand and bring visitors to your blog or business website. It is all about who drives the traffic. This is where Twitter comes in.
Say "Joe" comes in and starts an account at Twitter. He gets a couple of followers, but really doesn't follow many people. In his account, he has a link to his website. Meanwhile, new accounts start popping up all over, usually female, with names like Brittany, Maggie, Karen. The accounts have no links to any outside sites, so it is impossible to check out who they are. They post content but that content is really from the public timestream in order to appear to be tweeting. At first glance, everything seems fine. They follow a ton of people, a percentage follows back. Here's where it gets confusing. Stay with me, now... Once they have a great many followers, they all follow "Joe". Joe's website, an online gambling site,or a monetization site, jumps exponentially in its SEO. Every follower of "Joe"and friends of followers of Joe now gets to display Joe's link. It's right there in the picture bar. This is potentially thousands of indexed links for search engines. Now, the originator of Joe's account goes back to prospective clients and says, "Hey, I can raise your rank", and points to Joe's website.
Little companies trying to break through believe it and pay money to increase their SEO. With the scraper bot, the originator of Joe's account wins clients. This is really just another form of spamming.
Why does it matter?
1. They are stealing your data. The things you say to your friends are harvested into someone else's account and passed off as their words. If you are a frequent user of Twitter, this affects you. Don't believe me? Go to summize. Enter your Twitter name, or even some keywords for things you have tweeted. What do you find?
2. They are using Twitter bandwidth in order to scrape your info. You know our friend the Fail Whale? We see him more frequently due to the heavy use of scraper accounts. That hurts us all.
3. It's just bad Netiquette. (yes I hate that word, too. But it is much easier to type than "Internet Etiquette. Which I typed anyway...well, now I am too lazy to go back and kill "netiquette.") Just like you don't use someone else's bandwidth to host pictures unless they allow it, what the scrapers are doing is effectively stealing.
So What Can You Do?
1. BLOCK scraper accounts. Keep up with new followers, block suspicious accounts. If enough people block the user, it alerts Twitter, and they investigate the account.
2. Don't blindly follow. Check to see who you are following, and why they are following you.
Now, I know, if you are like me, the ego boost of watching that number go up on the righthand side of your page is something you like. I love getting new followers. But if the followers in question aren't real human, but bots who care nothing for your wit? Why bother? It says nothing about me or my ability to entertain. The bots will follow anyone. My numbers dipped a bit when I blocked the bots, but now the people following me are, well, people who might actually want to hear what I have to say.
In the end, those who game the system will always game the system. But at least we send a message (tweet?) that we are on to their game, we are a community and that it won't happen on our watch.
@sendchocolate on twitter
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