One of the significant age groups that engage in renting and buying the real estate properties is the millennial. The people belonging to this age group are also pretty much active in real estate investment. This means that if you are connecting with them to initiate the real estate business deals, chances are you are going to get long term deals or repeat business opportunities.
One of the big challenges here for the older age real estate professionals to communicate with the people of millennial age group is the unfamiliarity with communication mediums. For those who have been in the industry for a few years may be able to remember the time when they started using email and landing pages to accelerate the real estate business progress. Some old school people hesitate to adopt any change even now and they prefer typical dial phone or pagers, at max, to connect with the people. Some people are convinced that broadcasting message on TV or radio still brings the business. Nevertheless, all these ways of doing business with the buyers, renters, investors and sellers (especially of millennial age group) don’t work. The people now interact more with the smartphones and tablets, because these are the devices that keep everyone connected with each other in today’s age. So, if you are willing to communicate and do the business with higher revenue generating people of today’s age, you will need to leverage the communication medium they use frequently.
If we dig a little deeper, it’s the social platforms that people are used to interact with using their communication devices. With that said, it would worth mentioning some of the social platforms that are vital for you to use if you want to connect with the business prospects of this era.
When we talk about the social media, Facebook is the first platform that comes into the mind of most of the people. The reason is that Facebook has provided people with the ways of sharing their life experiences with the friends and family in a way like no other platform does. Especially today’s youth is often seen interacting with their acquaintances suing this platform. So, when you see someone of young age intending to start real estate investment business, expect that person to be a Facebook user too. Hence, you also need to be a good Facebook user who knows well about interacting with the others.
YouTube is not just a video sharing platform but it is something that has found its way in our lives. Although it’s not as social as Facebook but its usage graph is certainly the higher one. Now, people run campaigns to convince others to like their videos and subscribe their channels. Aside from comment section, private messaging is also the feature of this platform. All these features makes YouTube highly beneficial platform for the people who get to know trick of convincing the young audience.
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