It is no secret that I have been essentially unable to keep up with both a personal and professional blog. I just don't feel like I have a lot to say on The Laine List. My readers are losing interest, because I am too.
I think about the work I have done to create my brand. I've never been totally comfortable with having two online identities, but I wanted to establish trust and credibility in my work. Along the line, though, between cross-posting on blogging networks, and increased presence in social media, the boundary between the personal and professional has become elastic, and it seems unnecessary. Joining Pinterest and Instagram has been the tipping point for me. Everything I do, and everything I like is already out there. Anyone can find out whatever they want to about me.
From a professional standpoint, I want to focus more on creating my personal brand.
From a personal standpoint, I just want to be me. I want people to know *me.*
Another factor here, which when I began blogging, I didn't think would be an issue, is I finally feel like I know how I want to focus my writing. Or, in bloggy terms, what my niche is. Of course I will continue to write about WordPress, social media, etc. The personal component I would like to add is working at home, and making it work. This is something that I think about and do every day, and I know there are others, readers of the EGD blog included, who are interested in learning about how to make it work for them. So, the personal meets the professional.
I do also want to talk about my Roller Derby adventures, and I think is another area where the personal can meet the professional. I discuss personal strength and confidence when I write those posts, and how is that not business related?
I anticipate wanting to write some of the more deeply personal posts at some point. I think those posts will be posted on blogging networks, but honestly at this point, I'm not sure I have it in me to write the deeply personal anytime soon.
I will not shut down The Laine List. It will remain, and the posts will remain, and maybe I will want to write something deeply personal and post it here. I will always have the option of coming back.
This idea is in its infancy, and this is really kind of a brain dump. I'm not ready to take this risk yet, but I'm seriously considering it.What do you think? Is this a risk worth taking?
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