Small Businesses – How To Research Relevant Hashtags

6 months ago
 
Thumbnail

Using hashtags in your social media marketing efforts is one of the quickest and easiest ways to do two things. First, it helps people find your content. Second, it connects you with other users interested in similar subjects. Among those people interested in similar subjects, you’ll probably find an influencer that could be a potentially lucrative connection.

On the other side of the hashtag coin, however, if you use the wrong hashtags you won’t be doing your small business any favors. Your content will be seen, but probably not by the right people.

Related: Why Hashtags Matter To Small Businesses

What’s a small business owner to do? The answer is simply to find the right hashtags. These tips and tools will set you off on the right foot:

Niche Industry Hashtags

Start with finding what hashtags are trending in your industry. Tools like Hashtagify.me allow you to search for any topic and you’ll be able to see the top 10 hashtags related to that subject. Sites like HashAtIt.com and Hashtags.org allow you to search terms across multiple social platforms.

Influencer Hashtags

Once you’ve discovered what hashtags are being used in your industry, find some influencers that are using those hashtags relevant to your fans and followers. Take some time looking through some top posts of the people that are making waves in your industry. There are also tools like Twitonomy that can help you see what hashtags are resonating with the followers of a particular user.

Timing

We know that when you post content makes a difference. What if you could know which hashtags were trending in real time? Keyhole allows you to see that exact info. When you’ve got your post ready and you’re prepared to post it, knowing which hashtags are trending right now can help your content reach more people.

 
This is an article written by a member of the SheKnows Community. The SheKnows editorial team has not edited, vetted or endorsed the content of this post. Want to join our amazing community and share your own story? Sign up here.

More from living

Living
by Colleen Stinchcombe | 5 days ago
Living
by Colleen Stinchcombe | 8 days ago
Living
by Domino | 11 days ago
Living
by Sarah Landrum | 12 days ago
Living
by SheKnows Editors | 16 days ago
Living
by Nirupama Kumar Hecker | 17 days ago
Living
by Fairygodboss | 21 days ago
Living
by Justina Huddleston | a month ago
Living
by Colleen Stinchcombe | a month ago