The rise of the workforce in the 21st century has brought with it many different changes that some could not have predicted would happen, like women joining the workforce. It was just fifty years ago that women were encouraged to stay home and "play house" as they raised their children and managed happily on one income. These days it's not as simple as that. Women's rights, globalization, and the development of technology opening up a whole different availability of jobs to the workforce has made it easier for women to step out of their role as wife and mother and enter the business arena. This is a result of both necessity and liberation – it's harder nowadays to support and raise a family on one income alone, but it's also empowering for women to join their male counterparts and hold their own when it comes to business.
Social media and the internet has a lot to do with this movement. Now that the vast majority of products and companies are available online, there has been a rush of business opportunities for women. Women were already able to dream as high as a doctor or a lawyer twenty years ago, but now, with the internet, they have a chance to go into business for themselves. Learning the tricks of the trade online, schooling themselves and doing extensive research, women realize the power of online followings and exposure to brands that they would endorse for free – let alone get paid for it. Starting an online business has never been easier, especially for those who are wives and mothers and have started out their adult family lives at home. It's empowering to make money through a computer and to conduct all proceedings without pressure from a male superior.
Another area that women are striving in is healthcare and education. From nursing to nutrition and life coaching, the healthcare industry is booming from young female entrepreneurs who have their sights set on what it is they have needed in their own lives, which they can now share with others. In education, women are taking the reigns in areas such as clinical psychology, psychotherapy, and teaching, empowered by the ability to be their boss and thrive in a workforce that isn't so male-dominated anymore. One way that they have achieved this ability is through becoming bilingual – learning a second language such as Spanish. Spanish, in particular, is an immensely popular second language to know, especially when it comes to business. In America, native Spanish speakers are the fastest growing consumer demographic, so if you want to reach a large audience with your services or product, it's worth knowing much more than just a word or two. Being bilingual has meant that women are instantly more marketable, giving them far more options in the business sector and customers if they own their own business.
Being a woman in business has never been more encouraged or empowering – so rally your supportive friends around and convince yourself that you can be powerful women of business.
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