Yes Our Boomer Babe ASSETS Are Bigger Than Ever. In five years, 50 percent of the U.S. population will be 50+ and will spend close to 50 percent of all CPG dollars yet less than 5 percent of advertising is geared towards them. HELLO!!! A new report by Nielsen in collaboration with BoomAgers, examines this opportunity, dubbed the “Most Valuable Generation.” Check out this report From Nielsen Wire that our fellow babe Lenore shared. Good Catch Lenore! Looks Like The Smart Marketers Will Have To Start Being Velly Velly Nice To Us Ageless Babes.
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