Bloggers LOVE Pinterest. Not only is it a great way to get our work out there for people to discover, but it is also an awesome source of inspiration and a fabulous one-stop-shop for creative ideas. I lay out my entire Pinterest strategy in my e-book, but today I wanted to talk about some common characteristics that I see in pins that go viral. Now obviously every post that does well on Pinterest will not have the same attributes, but there are a few trends that I've noticed that I try to consider when putting together my posts.
WHAT MAKES A PINTEREST PIN GO VIRAL?
THE POST IS BENEFICIAL TO OTHERS
Many of the posts that have done well for me and that I've noticed are popular for other bloggers are the "how-to" posts, posts that teach people how to do something useful. Last year, for example, I wrote a post on how I patched and painted all of the baseboards in my house. I thought it would be a pretty boring post, but apparently there are a lot of people who want to know how to paint baseboards! That post has been pinned over 27,000 times as of the date of this writing, and it is still one of my most read posts almost a year later.
THE POST IS SIMPLE AND ACTIONABLE
People should be able to follow the tutorial themselves without too much effort. Chelsea's Citrus Stamped Tea Towels are a perfect example of this. It's a simple concept, and she shows it done beautifully, so pinners will see it, love it, and feel like they can replicate it themselves. Her stamped towels have almost 7,000 pins as of the date of this writing, and she only posted them a few weeks ago!
THE POST PROVIDES A SMALL, MANAGEABLE TASK
Sometimes I get frustrated when I post a room reveal because, oftentimes, a smaller project within the room will end up being more popular than the room itself! Why? Because people feel like they can complete the smaller project themselves, while an entire room makeover might be more overwhelming or just not their exact style. This happened with my recent home office reveal; the reveal itself was somewhat popular with 3,000+ pins, but a project I did within the room, adding crown molding to plain bookshelves, blew the reveal out of the water with 11,000+ pins to date!
THE PINNED GRAPHIC TELLS A CLEAR STORY
People want to know what they're looking at and why it benefits them. Chelsea hit the nail on the head with this in her post "Where to Buy Affordable Decorative Pillows Online." Not only was her post beneficial to others (it's a great resource for finding inexpensive, pretty pillows) and actionable (readers can go right out and buy them based on her suggestions), but she created a really great graphic to go with her post.
Pinners are immediately drawn in by all of the pretty pillows she chose to feature, and her large caption tells them exactly what they're getting-- a list of places where they can buy these pretty pillows inexpensively. Clearly this was a successful post and graphic for Chelsea; it has been pinned over 62,000 times already!
THE PIN IS IN THE RIGHT PLACE AT THE RIGHT TIME
I use a service called Viraltag to schedule my pins to group boards where they'll get more exposure than on my own Pinterest boards. Sadly, Viraltag recently stopped adding small business accounts and only offers a $99/month plan, but if you're interested in scheduling pins, there are other services, such as Ahalogy, that will help you do so.
Chelsea actually played a big role in helping me develop my current pin-scheduling strategy, and I am so thankful for that! On the day a post goes live, I will go into Viraltag and schedule a pin for 9:00 am-ish, 2:00 pm-ish, and 10:00 pm-ish EST to three of my larger group boards. I do the same thing the next day, pinning to three different group boards. After that, I schedule the post to pin to a different group board once every 4-6 days between 10 pm and 12 am when a lot of people are pinning. I usually like to try to have the post pinning for two months or so. So I end up pinning to 20-30 group boards when all is said and done.
Of course there are are exceptions. At Christmas, for example, I might have a post pin once a day for 15 days rather than once every four days for two months so that the post gets out before the holiday season is over. Is this a one-size-fits-all strategy for every single blogger? No. You'll have to test your boards to see what works best for you, but since I've been using this strategy, I've seen a definite jump in traffic from Pinterest, and my posts have amassed thousands and thousands of pins. Yippee! If you want to know even more about my pin-scheduling strategy, go check out my book! I have even more tips and tricks in there! #shamelessplug
JOIN TOGETHER TO HELP YOUR PINS
I say it over and over again in Building a Framework: relationships with other bloggers are so, SO important!!! Blogging is best done in community; you can accomplish waaaaaaaaaayyyy more with a group of bloggers than you can alone.
I am involved in several blogging Facebook groups where we help share each others' pins to our big group boards at prime pinning times. I can pin my own stuff all I want, but if 10 other people are pinning my posts as well, they're going to go a lot farther and be exposed to more pinners. Find your "people," help each other out, and get pinning!
As I said at the beginning of the post, there is not one cookie cutter way to write a post to make it go viral on Pinterest. Sometimes it's the posts that we least expect that make it big. In my experience, though, the pins that have the characteristics listed above tend to do well and bring in the traffic!
What Pinterest tips do you have?
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