Lowe's Pulls Ads From "All-American Muslim", Faces Social Media Storm

5 years ago

The Internet has been ablaze with protests against Lowe’s after the home improvement chain pulled its ads from the TLC reality show All-American Muslim. According to the Associated Press story, the retailer’s decision was based on complaints by the conservative group Florida Family Association, which calls the show, which portrays the everyday lives of Muslim families in Michigan,

"propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values."

Image Credit: All-American Muslim,courtesy of TLC

Many Muslims -- and people who are simply supporters of diversity -- have been taking to social media, filling Twitter with hundreds of tweets each hour calling for a boycott of Lowe’s stores. Hip-hop mogul Russell Simmons is publicizing a petition on SignOn.org asking for 10,000 signatures to tell businesses to push back against calls to stop advertising on All-American Muslim.

Actor and former Obama White House staffer Kal Penn tweeted:

Even a California State Senator, Ted Lieu (D-Torrance) publicly wrote a letter to Lowe’s CEO Robert A. Niblock saying he may pursue legislative action if the company doesn’t apologize and reinstate its ads.

Perhaps the funniest, tongue-in-cheek response can be found on Sepia Mutiny, where Phillygrrl blogs Lowes Protects All Americans From Dumb Reality Shows.

Some people tweeted in defense of Lowe’s:

And more readers congratulate Lowe’s in the comments on the Fox News website.

Lowe’s issued a statement on its Facebook page Monday morning:

It appears that we managed to step into a hotly contested debate with strong views from virtually every angle and perspective – social, political and otherwise – and we’ve managed to make some people very unhappy. We are sincerely sorry. We have a strong commitment to diversity and inclusion, across our workforce and our customers, and we’re proud of that longstanding commitment.

Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lighting rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.

We strongly support and respect the right of our customers, the community at large, and our employees to have different views. If we have made anyone question that commitment, we apologize.

Thank you for allowing us to further explain our position.

Tell us you think about Lowe's decision to pull its ads from "All-American Muslim".

What do you think of their response?

Race and Ethnicity Section Editor Grace Hwang Lynch blogs at HapaMama and A Year (Almost) Without Shopping.

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