It seems as if every time I turn on the T.V, go into a store,or look at a newspaper I am accosted by gender stereotypes.
There are the childrens' toy commercials which never show the fathers.
There is the carpet cleaning commercials where the women is fretting over her mother in law coming over, god forbid her carpets are "dirty".
There's the Bounty paper towel commercial, featuring the mom cleaning up after her messy kids.
& that show, where Mom is constantly nagging her husband, chasing after the kids, cleaning, cooking, & lacking a career.
& that store, which only has steel toed boots in the mens section.
Let's list all the ways that this is wrong.
1. We aren't giving our men much credit.
Yes, my boyfriend spends hours in front of the television every week.
He also cleans. He cooks. He takes the dog for walks, feeds her, picks up her poop. We share the domestic duties. They are split nearly 50/50. As such, he buys household products. He buys paper towels to clean up spills. He rents carpet cleaning machines to clean the carpet. He doesn't leave that all up to me, merely because I have a vagina. So why are these companies just marketing to the 1950's stepford wife, when she rarely exsists?
2. We aren't giving our women much credit.
First of all, just to get this off my chest; If anyone with children (mom or dad) allows thier child to make huge messes without getting them to help clean it up, then I lose all faith in humanity. Because who chases after thier child wiping up thier mud tracks all the while smiling & laughing & gazing lovingly at them? Nobody, I hope. Because you are not a slave.
I do not live, eat, & breath cleaning my home, & waiting after others. No.
I am educating myself. I am living my life - I have a social life. I work as well. I study. I sleep. & yes, because it goes with the territory of living, I clean. Once again, I am not the only one that does this in my house.
I can change my car tire, my fuel filter, my oil. I can hold 15 lbs of books, while balancing a hot tea & talking on the phone all at once (you should see it. Circus show, I tell ya). I can chop wood, build a website, & build a treehouse. I can golf, I can play hockey, I can drink beer. I can put together furniture. I can paint the walls. I can tell the difference between cedar, pine, fir, & spruce.
So why don't I ever see any products or commercials that support the fact that women nowadays are not only the cookers and the cleaners - why don't I see a woman on a commercial for a truck, or for sports gear.
Why I walked into Marks Work Warehouse the other day to find some warm work pants, & didn't find one single pair that was made for women. You want to know what they had as thier "work" outfits for women? Scrubs. Aka: Nurses Uniforms.
I was insulted. I'll never buy anything from there again.
Don't get me wrong. I am still the type that wears dresses, & heels, & does my hair & makeup. But I see the value in being self sufficient. So I've learned all these skills, which many (if not most) women have these days, in order to expand my knowledge & independence.
I believe the only way to fight these stereotypes is to speak up about them. So, I hope that women (and men!) do. I hope to see more companies enter this era, hop on the wagon, & start marketing thier product to everyone that could use it.
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