As the baby boomer generation grows older, it is more common to see that those approaching retiring age are not emotionally ready to do so. Every 60 seconds, a woman starts a business, and a large percentage of those women are over the age of 50. Many of these women have a productive career behind them; years of knowledge packed away and still dream of running their own business. And there are not limitations on making your dreams come true.
I tell people all the time that it’s never too early or too late to create their personal brand. Everything you’ve done up to this point has prepared you for entrepreneurship, and you are uniquely qualified to make your dreams and your passions come to life. Along the way, you’ve acquired wisdom and experience. Sure there have been setbacks, but you’ve moved ahead with great strides. In short, you’ve learned from a wide variety of experiences that will benefit you greatly in the days to come.
So, I say start defining your personal brand today. Then take it, along with the experience, insight and confidence you’ve gained in the process, and begin the next chapter of your career with gusto!
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